Description
Overall:
Key liaison to support in-store marketing activities and collaterals
Point of contact with vendors, agencies, printers, production houses, mall landlords, and other communication partners
Campaign Management:
Support in A&P related activities from start to end, to include Above-the-Line, Below-the-Line, Digital and In-store collaterals
To garner adequate mall presence for new outlets and constantly drive consideration by working closely with landlords
Budget and timeline management
Retail Implementation:
To work closely with the Creative and VM team on campaign launch, new store openings and renovations with regards to marketing collaterals and store displays
Ensure up-keeping of store collaterals
Social Media Management:
Work closely with social media agency to manage the brands social media account, planning and coordinating content and shoots
Brainstorm and develop creative and engaging content for the Bakery brand division on top of agency social media content
Social media management and video editing – Instagram, Tiktok, Xiao Hong Shu
Any Other Business
Preparation of Campaign and Monthly Reports
Other administrative duties as required
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Job Requirements:
Minimum Diploma in Marketing or other related disciplines.
1-2 years of relevant marketing experience in FMCG, F&B, fashion, retail industry
Social media and video editing experience.
A positive attitude and willingness to take on new challenges and responsibilities.
Excellent communication and interpersonal skills.
Well-organized and good with timelines.
An innovative and creative mind to drive fresh ideas and content.