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Description
- Manage marketing efforts for aesthetic clinics by conceptualizing, planning, and executing targeted campaigns to enhance brand visibility and patient engagement.
- Oversee content creation and management across all clinic-owned social media platforms, including LinkedIn, TikTok, Instagram, and Facebook, as well as landing pages, SEO-focused articles, and POS materials.
- Coordinate group-level marketing activities, collaborating with multiple agencies, vendors, influencers, and business partners to ensure alignment and consistency.
- Plan and allocate budgets and timelines for marketing campaigns; monitor performance and refresh content periodically across social media and websites.
- Develop and launch optimized digital advertisements to drive brand awareness and business growth.
- Track and evaluate the effectiveness of digital marketing efforts using web analytics tools and performance metrics.
- Stay informed on current digital marketing trends and continuously refine strategies to ensure relevance and effectiveness.
- Ad hoc duties and projects as assigned by the Reporting Officer.