Marketing Executive (Automotive)

Marketing Executive | Automotive | Well-established Company

An exciting opportunity to join a trusted automotive brand with a strong market presence, offering exposure across branding, campaigns, events, and customer experience.

Key Responsibilities

• Develop and execute comprehensive marketing plans, including product launches, campaigns, promotions, and branding initiatives.

• Implement and support branding and communications across all brand channels, platforms, and projects, including but not limited to social media, website, direct consumer marketing, press relations, launch initiatives, tactical campaigns, and community management.

• Support media planning and execution to meet business objectives, including ATL, BTL, paid partnerships, creative advertising, as well as post-campaign analysis and reporting.

• Manage and support the expansion of a structured and effective CRM programme, utilising CRM systems (Salesforce) to enable optimal planning and execution.

• Leverage data analytics across platforms and campaign performance to improve future marketing strategies and direction.

• Conceptualise, plan, and execute events and customer engagement activities such as roadshows, test drive events, partnerships, sales events, and showroom activations, while managing budgets and expenses.

• Source and manage partnerships to support branding and lead generation initiatives.

• Oversee showroom and service centre areas to ensure alignment with brand guidelines and an enhanced customer experience.

• Provide marketing support to achieve aftersales business objectives.

• Ensure accurate tracking and reporting of marketing budgets and expenses.

• Perform any other duties as assigned by the reporting manager.

Qualifications / Professional Certifications / Skills Required

• Bachelor’s degree in Business, Marketing, or a related field.

• Minimum 3 years of relevant working experience.

• Strong written and verbal communication skills.

• Highly organised and analytical, with the ability to perform in a fast-paced environment.

• Meticulous with strong attention to detail.

• Able to manage multiple projects and deadlines under pressure.

• Strong team player with a positive and collaborative mindset.

• Willingness to learn and continuously improve.

• Flexible and adaptable to handle urgent, time-sensitive matters outside standard working hours when required.

• Proficient in MS Office, Adobe Photoshop, Canva, and CapCut.

• Possess a valid Class 3 / 3A driving licence.