Marketing Executive

Scope of Work

• Support the development and execution of the offline, online and social marketing plans

• Increase brand awareness, generating leads, converting sales as well as fostering customer loyalty

• Generate design concepts and ideas for marking campaigns and communication materials

• Produce content for all marketing materials

• Conduct keyword research, web-traffic monitoring, and web statistics reporting: Conduct market research, analyze metrices and produce an analytical report

• Review and handle comments on social media platforms

• Perform public relations activities

• Monitor expenses and adhere to budget allocations

• Drive organic content engagement and reach

• Liaise with media parties and build strong working relationships

• Liaise with graphic designers and/or freelance contents producers for creative contents and digital assets production

• Managing image and video assets

• Collaborate with sales, operations, other marketing team functions to achieve marketing objectives

• Reporting and develop data template to track all key metrics to keep business updated of Social Media insights

• Assist in leads distribution to customer service team

• Assist in ad-hoc projects whenever needed

Requirements

• Min 1 year experience

• Ability to work under a tight timeline in a fast pace environment

• Ability to multi-task with excellent organizational skills and meticulous in work assigned

• Strong analytical skills and an eye for details

• Familiarity with social media and web analytics