Marketing Copywriter Executive – Consumer Banking (Central, Contract) UID2269

Responsibilities

1. Campaign Development & Strategy

• Conceptualize and develop end-to-end marketing campaigns aligned with business objectives for product/service acquisition and usage within CBG Singapore.

• Contribute to the overall marketing campaign strategy by identifying opportunities for effective customer engagement and conversion.

• Integrate consumer insights and communication guidelines into campaign development.

2. Creative Asset Production

• Responsible for the development and production of creative assets for ATL and BTL channels, including digital advertisements, digital banners, social media content, out-of-home media, and other marketing collaterals.

• Ensure all creative materials adhere to branding standards and relevant advertising guidelines.

• Utilize creative resource libraries for graphic, web, and templates to support asset creation.

3. Copywriting

• Develop clear, concise, and compelling copy for all marketing materials across various platforms and channels.

• Tailor messaging to specific target customer segments to enhance clarity, relevance, and emotional resonance.

• Ensure accuracy and compliance of all content with regulatory requirements and marketing guidelines.

4. Campaign Execution & Optimization

• Collaborate effectively with internal teams (e.g., product, insights, brand, and performance marketing) to ensure seamless campaign execution.

• Monitor campaign performance, gather feedback, and utilize insights for future campaign optimization and development.

Requirements

• Proven experience in marketing, with a focus on campaign development and creative execution.

• Strong portfolio showcasing successful marketing campaigns, including creative asset development and copywriting samples.

• Demonstrated ability to conceptualize and develop integrated marketing campaigns across ATL and BTL channels.
  

Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.

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