Marketing Coordinator (Intern)

Job Title: Marketing Coordinator(Intern) - Changi Office

Role Overview

The Marketing Coordinator supports the day-to-day execution of marketing campaigns by ensuring marketing systems, data, and content operations run smoothly and accurately. This role is highly operational and detail-oriented, working closely with marketing, sales, and external partners to deliver error-free campaigns across multiple regions and languages.

Key Responsibilities

Marketing Automation & Email Operations

• Execute HubSpot marketing and sales automation activities, including:


• Email scheduling, testing, and QA


• Workflow and trigger setup and maintenance


• Lead uploads, imports, and database housekeeping


• Support campaign and nurture execution with zero operational errors


• QA all automations to ensure there is no negative impact on:


• Customer experience


• Lead routing and sales follow-up


• Monitor basic automation performance and flag issues proactively

CRM Data Hygiene & Lead Enrichment

• Maintain a clean and accurate marketing database


• Perform regular data hygiene activities, including:


• Deduplication


• Field standardisation


• Validation of required fields


• Support lead and account enrichment to improve data completeness and segmentation


• Ensure database readiness for campaigns, reporting, and sales handoff

CMS & Marketing Operations Support

• Support CMS operations, including:


• Landing page setup for campaigns and events


• Content updates and ongoing maintenance


• Coordinate multilingual content workflows:


• Manage translations via CMS, XTM, and external agencies


• Ensure correct language versions are published and maintained


• Ensure all campaign and landing page assets remain accurate, current, and aligned with brand guidelines


• Provide first-line troubleshooting and operational support to regional marketing teams

Cross-functional Coordination

Work closely with:

• Marketing campaign owners


• Sales and inside sales teams


• External agencies and translation vendors


• Ensure timelines, assets, and system updates are executed correctly and on schedule

Skills & Experience

Required

• 1–3 years of experience in a marketing operations, marketing coordinator, or similar role


• Hands-on experience with HubSpot (or similar marketing automation platform)


• Strong attention to detail and comfort with repetitive operational tasks


• Experience supporting email campaigns, workflows, and landing pages


• Comfortable working with data, spreadsheets, and structured processes