Marketing & Content Associate (Part-Time, Growth Role)

About Durra
Durra is a premium home appliance brand redefining modern cooking through design, simplicity, and thoughtful innovation. Our first product, a modular glass air fryer, is built for individuals who value both performance and aesthetic clarity in their everyday routines.

We are in an early growth stage and looking for someone who wants to build, not just execute.

The Role
This is a hands-on role for someone who understands both content and brand. You will be responsible for shaping how Durra shows up across digital platforms, while working closely with the founder on growth initiatives.

This role has the potential to evolve into a long-term leadership or partnership position for the right individual.

Key Responsibilities

Content & Social

• Manage and grow social media presence

• Plan and execute short-form video content (Reels, TikTok)

• Conceptualise content angles aligned with lifestyle positioning (busy professionals, health, tech enthusiasts)

Paid Ads

• Set up and manage Meta / TikTok ad campaigns

• Test creatives, hooks, and audience segments

• Track performance and iterate based on data

Creative & Brand Execution

• Assist in designing marketing collaterals (ads, landing visuals, simple graphics)

• Coordinate or shoot product content (basic photography/video)

• Ensure all outputs align with Durra’s premium brand aesthetic

Growth Support

• Contribute ideas for campaigns, launches, and partnerships

• Support influencer / UGC collaborations

• Assist in execution of retail or demo marketing where needed

Who This Is For

You are likely someone who:

• Has experience running or growing a brand page (even personal or side projects)

• Understands what makes content perform, not just look good

• Has a strong sense of visual taste and branding

• Is proactive and enjoys building from zero to one

Bonus if you:

• Have worked with DTC or ecommerce brands

• Understand the Singapore consumer market

• Have experience with content that converts (not just aesthetics)

What We’re Looking For (Mindset)

• Ownership: You don’t wait to be told what to do

• Taste: You can tell what feels premium vs mass

• Curiosity: You test, learn, and iterate quickly

• Ambition: You want to be part of building something meaningful

Compensation

• $1,000 – $1,500 per month (part-time / flexible scope)

• Potential for role expansion and performance-based upside

• Long-term growth opportunities for the right fit

How to Apply
Please share:

• Relevant work (social pages, campaigns, content, portfolio)

• A short note on how you would grow Durra’s presence

• Any ideas you already have for the brand

We are especially interested in individuals who are excited by early-stage brands and open to growing into a larger role over time.