Marketing & Brand Executive

1. Brand foundation & research

• Conduct in-depth research on assigned brands such as on products, claims, certifications, hero SKUs, and brand story

• Map the competitive landscape: key competitors, pricing, messaging, and shelf positioning

• Develop consumer insights: who buys this product, why, and what barriers exist

• Perform channel audits across retail, e-commerce (Shopee, Lazada), and in-store touchpoints

2. Campaign planning, management and reporting

• Draft campaign plans based on the marketing calendar and brand positioning

• Manage campaign timelines

• Brief, manage, and review the work of freelance graphic designers 

• Ensure all creative assets are on-brand, on-brief, and delivered on time

• Publish and monitor campaigns across assigned channels 

• Track and document key metrics of campaigns

3. Sales team support & product knowledge

• Produce product guides for new brands and products, such as pricing rationale, target consumer and FAQs

What we're looking for

• Diploma or degree in Marketing, Business, Communications, or a related field

• No prior experience required, but preferred

• Strong written communication, be able to write clear briefs, reports, and copies

• Organised and detail-oriented, comfortable managing multiple tasks and deadlines simultaneously

• Analytical and comfortable with reading campaign metrics and drawing sensible conclusions

• Up to date and understand marketing trends

• Resourceful in finding knowledge and necessary resources