Marketing Associate

You're a creative problem-solver and analytical thinker. You are curious and enjoy the process of learning and understanding people and things that are both familiar and foreign to you. You are not intimidated by numbers and analytics and advocate its ability to draw insights that inform and drive outperformance. You believe that everything can be measured in a tangible manner. You are confident and energetic because you're a problem-solver. You believe that Marketing serves a strategic role and performance marketing drives business results. You'll have the opportunity to be involved in driving the Company's marketing efforts for its three brands, The Atelier & Co, The Wedding Atelier, and The Floral Atelier.

Responsibilities

• Identify and analyze target audiences, objectives and outcomes of marketing campaigns

• Market and competitor research and analysis

• Deliver Performance marketing excellence

• Stay up-to-date on current marketing trends in the luxury industry

• Execute and manage digital marketing campaigns and KOL/influencer campaigns

• Execute and manage traditional marketing campaigns including pop-ups, partnerships, collaborations, in-store VM displays, sponsorships, paid and earned public relations campaigns

• Set, evaluate, analyze, draw insights from marketing performance and results and draw insights to inform future campaign improvement plans

Qualifications

• Bachelor's degree in marketing, psychology, or business-related fields

• 5 - 7 years of relevant experience

• Strong analytics skills and demonstrated track record in marketing analytics

• Exceptional communication and interpersonal skills

• Strong critical, analytical, and creative thinking skills

• Experience with both social media and digital marketing

• Track record of successfully executing marketing campaigns

Compensation & Benefits

• Basic Salary: SGD4,200 - SGD4,500

• Annual Discretionary Performance Bonus

• Staff Discounts

• Paid Learning & Development Opportunities

• Travel