Marketing and Business Development Executive

About the company:

JobKred, a leading skills intelligence platform, empowers HR and corporate leaders to scale their enterprise confidently. Through intelligent, customised skills roadmaps backed by credible proficiency validations, we guide employee career progression and ensure a ready and relevant workforce.

JobKred has played a role on the national stage as the intelligence behind Singapore’s national jobs portal, MyCareersFuture.sg. Internationally, JobKred has worked with UNESCO, World Bank and the Asian Development Bank to conduct labour market research projects using its technologies, with the results aiding the policy-making processes in various countries for higher education, vocational education and lifelong learning.

JobKred is also the leading skills intelligence company in Singapore, working with hundreds of companies and trusted by government agencies, MNCs and SMEs.

Office location: 60 Paya Lebar Road #06-27 (Paya Lebar Square) Singapore 409051

Key Responsibilities

Marketing & Growth

• Plan and execute digital marketing campaigns (content, social, email, website, paid channels where applicable)

• Develop and manage marketing content (campaign materials, landing pages, case studies, pitch decks)

• Conduct market, competitor, and customer research to identify growth opportunities

• Track and analyse campaign performance using data and dashboards; optimise based on insights

• Support product marketing initiatives (positioning, messaging, go-to-market support)

• Manage and update marketing assets across platforms (website, LinkedIn, CRM, etc.)

Business Development & Partnerships

• Support lead generation and qualification activities in collaboration with CEO / sales

• Assist in identifying and coordinating strategic partnerships (corporate, ecosystem, channel partners)

• Prepare sales and partnership materials (proposals, pitch decks, basic commercial analysis)

• Participate in meetings with potential partners or clients when required

• Gather market and client feedback to improve offerings and messaging

Requirements

• Diploma / Degree in Marketing, Business, Communications, or related fields

• 1–3 years of experience in marketing, growth, digital marketing, or B2B roles (SaaS experience is a plus)

• Strong interest in growth marketing and data-driven decision making

• Comfortable working across both marketing and commercial topics

• Good communication and presentation skills

• Able to manage multiple tasks in a fast-paced startup environment

• Familiarity with tools such as CRM, analytics, social platforms, or marketing tools is an advantage