Market General Manager-FMCG industry

Singapore Market General Manager

Job Responsibilities

1. Formulate and implement medium and long-term development strategies for the Singapore market in line with the headquarters’ development plan, covering business expansion, market positioning and brand building, to deliver annual performance targets.

2. Establish and lead the core team of the Singapore subsidiary, build an efficient organizational structure, cultivate local talents, and enhance team execution and cohesion.

3. Integrate local FMCG beverage market and key channel resources in Singapore; develop marketing and business partners for modern channels (supermarkets, convenience stores), traditional channels, special channels, catering channels and e-commerce platforms, and optimize the business ecosystem.

4. Keep abreast of Singapore’s market policies, regulations, industry trends and competitive landscape, formulate risk mitigation strategies, and ensure the company’s compliant operation.

5. Optimize business models and improve operational efficiency based on market analysis and performance data.

Job Requirements

1. Education: Bachelor’s degree or above; major in Business Administration, Marketing or related fields is preferred.

2. Work Experience: Over 5 years of management experience in multinational corporations or international business, with at least 3 years of market expansion experience in Singapore. Proven track record in 0-to-1 market entry and subsequent business scaling is highly preferred.

3. Familiar with the FMCG industry; possess mature industry resources and local networks in Singapore, with solid experience in industry resource integration and key client development preferred.

4. Proficient in English with fluent written and oral skills. Command of Singapore official languages (English plus Mandarin / Malay / Tamil) is a plus.

5. Demonstrate outstanding leadership, communication and coordination capabilities as well as strategic thinking. Able to drive cross-departmental collaboration in a multicultural environment, work well under pressure, adapt to high-intensity work pace, and possess strong learning agility and innovative mindset.