Manager, Integrated Marketing (Regional)

This role is responsible for developing and implementing regional Go-To-Market (GTM) & Integrated Marketing Strategy for Business and Product Brands, ensuring international priorities are met while adapting to regional market needs.

Job Responsibilities

Strategy and planning:

• Develop and implement GTM strategy across regions, accounting for market nuances and growth opportunities to drive brand awareness, customer acquisition, revenue growth and retention.

Campaign execution & cross-functional collaboration:

• Collaborate with internal teams and local teams, including digital marketing and product development, to develop compelling marketing campaigns and materials that enables the local teams to execute region-specific marketing plans.

• Work closely with product development teams to align marketing strategies with product launches and sales objectives.

• Ensure consistency in regional marketing strategies across regions and provide clear campaign briefs to all local teams and distributors.

Data analysis and reporting:

• Monitor campaign performance, analyze key metrics, and provide recommendations for continuous improvement.

• Manage international and regional collaboration calendars to integrate with GTM priorities.

• Ensure collaboration processes and timelines meet GTM expectations.

• Manage international and regional collaboration calendars to integrate with GTM priorities while ensuring processes and timelines align with GTM expectations.

Consumer insights and market research:

• Conduct market research including focus groups with distributors to understand regional consumer behaviour, trends, and competitive landscape.

• Use insights to guide regional marketing strategies, customer engagement initiatives, and provide feedback for product development and management.

• Analyze data and metrics to evaluate the success of marketing campaigns and make data-driven decisions.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

• 7 years of experience with at least 3 years in a senior leadership role, in marketing, brand management, or GTM strategy, ideally within consumer goods retail, or lifestyle brands.

• Proven track record in planning and executing regional integrated marketing campaigns with measurable business outcomes

• Strong understanding of brand management, digital marketing, and market research.

• Excellent leadership, communication, and interpersonal skills. 

• Strong project management and organisational skills.

• Excellent written and verbal communication skills; with the ability to craft compelling marketing narratives.

• Effectively bilingual in English and Mandarin – To work with Chinese counterparts.