Manager, Digital Insights (CMCD)

[What the role is]

You will drive SkillsFuture Singapore's digital presence through website management and optimisation, content creation and support of online engagement activities as part of broader digital communications efforts.

[What you will be working on]

Key responsibilities include:

1. Website Development, Management, and Optimisation

• Lead all website development and management matters, including CMS transition or site refreshes


• Continuously optimise user experience through data-driven improvements to site navigation, content layout, and overall usability


• Utilise Google Analytics and other web analytics tools to monitor site performance, user behaviour, and conversion metrics


• Develop and implement SEO strategies to enhance search visibility, organic traffic, and ranking of key pages


• Execute day-to-day website content updates whilst maintaining brand consistency and quality standards


• Establish and maintain documentation of web development standards, content guidelines, and best practices to ensure consistency across all digital properties

2. Content Creation and SEO

• Develop engaging, SEO-optimised content (articles, infographics, etc.) for websites


• Conduct thorough copyediting to improve content readability


• Align all content with the brand's voice and messaging


• Perform keyword research and apply SEO best practices


• Monitor content performance and make data-driven improvements

[What we are looking for]

• Candidates should possess competencies in communications or communications-related fields


• 1 to 3 years of relevant work experience in website management, communications and content ideation.  (Those with no relevant experience but have been involved in relevant projects or short stints in similar areas / functions can apply)


• Proficiency in content management systems (CMS) and basic HTML/CSS


• Experience with Google Analytics and Google Tag Manager


• Familiarity with website development processes


• Able to work independently to drive projects


• Strong interpersonal skills and a good team player, able to work with multiple stakeholders


• Strong command of spoken and written English

Successful candidates will be offered a 1-year contract with potential for a 1-year extension and consideration for permanent tenure thereafter.

Candidates are encouraged to sign up for a Careers & Skills Passport (CSP) account and include your CSP public profile in your resume. Please check out www.myskillsfuture.gov.sg for details on the CSP.