Description
Job Description:
Handle Singapore and Thailand’s brand development work including advertising, promotions, creative projects, media relations and event management
Lead tactical execution of Din Tai Fung’s marketing communication initiatives in support of the business strategy, market goals and organizational objectives
Plan & coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization
Budget management for various marketing and branding initiatives to achieve cost efficiencies including strategic and analytical approach to monitor and improve ROI
Collaborate with Operations, Culinary / R&D and Finance teams to ensure that all initiatives support the brand promise in delivery of campaigns and projects implementation
Job Requirements:
Well organized, meticulous, proactive with a strong sense of accountability and high achiever
Minimum 5-7 years of relevant brand management experience in the F&B/Retail/FMCG industry
Good communication and interpersonal skills
Meticulous with an eye for detail
Degree/Diploma in Mass Communication/Marketing or related discipline