Lifecycle Marketing Associate #GRIT

Be a Part of Something BIG!

As a Graduate Industry Trainee (Lifecycle & AI Marketing), you will support the design, execution, and optimization of lifecycle marketing strategies for Singtel’s Consumer Business. This role blends customer strategy, data-driven campaign execution, and AI-powered personalization, working closely with marketing, analytics, and product teams.

You will gain hands-on experience in developing marketing strategies, analyzing customer behavior, and using modern AI/ML tools to drive revenue uplift, customer retention, and enhanced customer value.

Make an Impact by

1. Supporting Conceptualization of Lifecycle Marketing Strategies

• Assist in developing customer lifecycle marketing and upsell strategies.


• Translate strategies into actionable campaign plans that drive upgrades, cross-sell, and retention.


• Contribute to business cases and performance forecasts for new lifecycle initiatives.

2. Market Monitoring & Insights Development

• Track industry developments, competitor activities, and emerging customer trends to inform marketing decisions.


• Support analysis of customer insights to refine messaging, improve channel mix, and strengthen customer value proposition.


• Conduct ongoing competitive research to maintain relevance in a fast-moving telco market.

3. Executing Data-Driven Campaigns & AI-Powered Personalization

• Work with cross-functional teams to run highly targeted, automated, and personalized engagement campaigns.


• Participate in evaluating new digital and CVM initiatives, including AI transformation programmes.


• Leverage: AI-driven propensity models, Hyper-personalization engines, Contextual segmentation and real-time triggers, Marketing automation platforms

4. Supporting End-to-End Campaign Strategy & Delivery

• Coordinate with cross-functional teams (Marketing, Product, Analytics, MarTech) to implement campaign strategies.


• Assist with campaign calendar planning, segmentation, targeting, and message testing.


• Contribute to streamlining internal processes to improve campaign delivery efficiency.

5. Conducting Customer Base Analysis & Performance Reporting

• Support tracking and reporting of campaign performance, uplift analysis, and customer behavior changes.


• Prepare dashboards and insights that guide continuous optimization.


• Evaluate conversion, revenue impact, and customer engagement metrics.

What You Will Gain

• Strong foundation in lifecycle marketing, CVM, customer insights, and data-driven decision making.


• Hands-on experience with marketing automation platforms, segmentation tools, and AI-enabled personalization engines.


• Exposure to how large enterprises manage customer base growth, retention, and revenue optimization.


• Experience working in cross-functional, high-performance teams within Singapore’s leading telco.


• Industry-relevant skills to strengthen employability in marketing, analytics, and digital transformation roles.

Skills for Success

• Degree in Business Studies, Administration, Management, Marketing, Communications, e-commerce or equivalent

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!