Lifecycle & CRM Lead

Job Description

We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

We are seeking a proven Lifecycle and CRM Lead to own CRM channel strategy and execution, driving personalized, data-driven communications that engage customers and support business objectives across markets.

Key Responsibilities:

• Lead CRM strategy across email, push, SMS, and in-app channels

• Manage CRM team including campaign developers and lifecycle managers

• Define segmentation strategies and personalization frameworks

• Own CRM calendar and coordinate campaigns across lifecycle stages

• Drive testing agenda to continuously improve CRM performance metrics

• Partner with lifecycle managers on integrated customer journey programs

• Manage martech platforms and optimize technical capabilities

• Monitor CRM metrics: deliverability, engagement, conversion, and revenue attribution

• Ensure CRM compliance with privacy regulations across all operating markets

• 7+ years CRM and lifecycle marketing experience

• Proven experience leading CRM teams and driving channel strategy

• Deep knowledge of marketing automation platforms and CRM best practices

• Strong analytical skills with focus on testing, measurement, and optimization

• Experience with customer segmentation and personalization at scale

• Understanding of data privacy regulations and consent management

• Project management capability to coordinate complex, multi-channel programs

• Financial services background highly desirable

• Stakeholder management skills to influence across marketing and product teams