Lead Acquisition Project Management

The Operation teams at Shopee covers the operational end-to-end process, from when the buyer searches for a product listed on the Shopee platform, to the moment the buyer receives the products. The team analyses and monitors operational KPIs across the region and conducts root cause analysis when operation performance fluctuates. The Operations team comprises Customer Service, Payment, Listings, Warehouse, Logistics, Seller Operations and Fraud.

About the Team:

The Growth Operations sub-team serves as the engine room of Shopee’s user acquisition strategy. We sit at the intersection of Marketing, Product, and Data, transforming high-level growth hypotheses into live, scalable market interventions.

Job Description:

• 
  Growth Portfolio Management: Consolidate individual roadmaps from Associates into a single, high-level growth master plan. Prioritize projects for budget and engineering resources based on projected ROI and strategic fit.


• 
  Impact Modeling & Unit Economics: build the financial models to calculate the incremental impact of growth initiatives. own the CAC/LTV modeling and ensure the team remains within profitable efficiency bounds.


• 
  Framework Development: Design the standardized "Playbooks" and experimentation frameworks that Associates use. define the methodology for A/B testing, success thresholds, and the "Scale or Kill" criteria for all growth levers.


• 
  Cross-Functional Bridge: Act as the primary strategic point of contact for Regional leadership. Translate complex local market nuances into high-level business cases to secure buy-in for new features or budget expansions.


• 
  Structural Optimization: Analyze the aggregate data from the entire user funnel to identify long-term structural changes rather than short-term tactical wins.

Requirements:

• 
  Experience: 7+ years in Growth Strategy, Management Consulting, or Category Management. You should have a proven track record of managing a portfolio of projects rather than a single stream.


• 
  Advanced Quantitative Modeling: Mastery of Excel for financial modeling and business case projection. You must be able to calculate Incremental Lift and Attribution across multi-touchpoint journeys.


• 
  Strategic Framework Thinking: Ability to apply industry frameworks to a high-volume e-commerce environment.


• 
  Stakeholder Navigation: Experience managing "up" to Directors/Heads of Departments and "down" to Associates, ensuring strategic alignment across all tiers.


• 
  Data Synthesis: Ability to look at 50 different A/B test results and synthesize them into a 3-slide executive summary that dictates the next 6 months of strategy.


• 
  Educational Background: Strong academic record in a quantitative field (Finance, Economics, Engineering, or Statistics) is preferred.