Key Account Manager (Beauty & Wellness)

Key Account Manager (Beauty, Health & Wellness) Singapore 

I’m representing a fast-growing regional distributor in the beauty and wellness space — a company that connects leading retailers across Asia with the world’s most exciting emerging brands. With a strong foundation in Korean Beauty and premium wellness, they partner with well-known chains such as Watsons, Guardian, Sasa, and Sephora, and are rapidly expanding into new APAC markets.

This is an opportunity to own end-to-end brand and account growth across some of Asia’s most in-demand beauty, health, and lifestyle categories — from launch strategy and trade marketing to retail execution and commercial performance.

The Role

You’ll drive the growth of exclusive Korean beauty, health and wellness brands — as well as premium international names — across APAC retailers. This hybrid position blends brand management, retail operations, and account management, suited for someone who enjoys both strategic brand building and hands-on retail execution.

Key Responsibilities

• Manage key retail partners (Watsons, Guardian, Sephora, etc.) to deliver strong sell-in/sell-through and sustainable growth.

• Oversee product distribution cycles: listings, launches, pricing, documentation, and promotions.

• Track commercial performance, budgets, and category profitability, and prepare actionable forecasts.

• Plan and execute trade and digital marketing campaigns in collaboration with retailers and creative agencies.

• Ensure merchandising and in-store execution meet brand guidelines and drive visibility.

• Analyse market trends and competitors to refine pricing, assortment, and promotional strategy.

• Lead sales negotiations, secure favourable commercial terms, and renew retailer partnerships.

• Liaise with logistics to manage inventory flow, avoid shortages/overstocks, and improve operational efficiency.

• Coordinate POs, invoicing, and pricing updates via retailer portals; work closely with finance on reconciliation.

• Conduct store visits and maintain on-ground visibility of brand performance and execution quality.

Ideal Profile

• 3–5 years’ experience in brand management, key account management, or retail operations within beauty, personal care, or health categories.

• Hands-on, detail-oriented, and equally comfortable managing strategy and day-to-day execution.

• Familiarity with major chain retailers in Singapore or regional markets preferred.

• Fluent in English; proficiency in Chinese a plus for liaising with regional partners.

• Entrepreneurial, resourceful, and willing to roll up your sleeves in a fast-moving environment.