Key Account Executive (Retail & E-Commerce)

Location: Singapore (Full-time)
Reports to: Sales Operations Manager
Industry: Premium Cookware & Kitchenware

About the Role

We are looking for a proactive and commercially driven Key Account Executive to manage and grow our
Singapore business across retail and e-commerce channels. This role is ideal for someone who enjoys ownership, building strong relationships, driving performance, and executing commercial strategies.

You will be responsible for sell-out performance and account-level growth, covering areas such as promotion management, assortment productivity, and demand planning support.

Key Responsibilities

1. Key Account Management — Retail (Department Stores)

• Own full commercial responsibility for key retail partners


• Analyse weekly sell-out and execute action plans


• Drive sales performance through SKU mix, pricing, and promotions


• Plan and execute in-store activations and merchandising requirements


• Prepare monthly account reviews and quarterly business plans


• Ensure pricing and promotional consistency across stores

2. Key Account Management — E-Commerce & Marketplaces

• Manage commercial performance of Shopee, Lazada, Amazon SG, and brand.com


• Analyse GMV, conversion, and traffic to drive continuous improvement


• Oversee marketplace promotions, pricing updates, product listings, and stock availability


• Plan and execute marketplace-specific growth initiatives


• Conduct regular competitor benchmarking and price tracking

3. Assortment Productivity & Demand Planning Support

• Analyse assortment performance across retail and e-commerce key accounts, including SKU productivity, category mix, and price-tier performance


• Identify fast-, medium-, and slow-moving SKUs and recommend assortment optimisation actions


• (e.g. swaps, exits, depth adjustments) to improve sell-through and revenue per SKU


• Prepare sales and demand forecasts for retail (consignment) and e-commerce channels based on historical sell-out, seasonality, and planned promotions


• Submit forecast assumptions, demand plans, and replenishment recommendations to the Sales Operations Manager for review and approval


• Plan and manage weekly retail store replenishment cycles to ensure healthy stock availability without
  overstocking


• Monitor stock ageing and availability, proactively flagging risks of overstock or potential stockouts

4. Promotion & Campaign Execution

• Build and negotiate promotion mechanics with retail and e-commerce accounts


• Coordinate artwork, assets, and timelines internally with Marketing


• Ensure all promotions are executed smoothly and accurately


• Track promotional sell-out uplift and propose improvements


• Manage promotion calendars across channels

Requirements

• 2–3 years of experience in key account management, trade marketing, e-commerce, or retail operations


• Diploma/Degree in Business, Marketing, or related field


• Strong analytical skills and ability to read sales & stock data


• Sense of ownership and initiative — not a passive coordinator


• Comfortable with planning, forecasting, and inventory decisions


• Solid communication skills for negotiations and internal coordination


• Experience managing either retail buyers OR marketplace accounts


• Experience managing sales promoters or field teams is an advantage


• Proficiency in Excel and working with detailed reports

Performance & Incentives

This role includes:

• Monthly sales commission


• Annual performance bonus (up to 1 month’s salary)

What We Offer

• Full ownership of key accounts across offline and online channels


• Opportunity to directly influence business outcomes


• Supportive environment with performance incentives


• Career development within a growing brand with strong global presence