Junior Marketing Executive
Blue Waves Food Empire Pte Ltd
Description
Key Responsibilities
Social Media Management (Primary Responsibility)
Post and schedule content across social media platforms
Write basic captions and suggest simple content ideas
Capture photos and short videos during on-site visits
Monitor and respond to comments and direct messages
Perform basic optimisation such as posting timing and hashtag usage
Content Coordination
Coordinate bookings for photographers and videographers
Organise content shoots and logistics
Prepare shot lists based on line manager direction
Ensure creative assets are delivered on time
Maintain and organise the content library
Campaign Execution & Coordination
Publish promotional materials across digital platforms
Distribute campaign assets to outlets
Update promotions on delivery platforms
Follow up with outlets to obtain promotional setup photos
Track basic campaign performance
In-Store Marketing Support (Execution)
Send final artworks (prepared by design freelancers) to printers
Ensure marketing materials are delivered to all outlets
Assist with checking installation where required
Update line manager on outlet readiness and execution status
Menu Launch & Promotion Support
Upload new menu visuals and content
Post teasers and launch-related social media content
Coordinate influencer arrangements initiated by line manager
Distribute promotional kits to outlets
Delivery Platform Management
Update menu photos on GoFood, GrabFood, and ShopeeFood
Upload banners, promotional visuals, and promo codes
Track and monitor promotion activation
Reporting
Prepare monthly social media performance reports (followers, engagement, top posts)
Compile promotion redemption data provided by line manager or delivery platforms
Share basic customer observations and feedback
Requirements
Degree in Marketing, Communications, Business, or related field
0–2 years of relevant experience; fresh graduates are welcome
Basic knowledge of social media platforms and content posting
Organised, detail-oriented, and able to coordinate multiple tasks
Willingness to perform on-site visits when required
Basic photo or video capture skills are an advantage