International Marketing Manager (6 months)

Keywords: B2B marketing, market expansion, performance media, demand generation, cross-functional collaboration, trade show management, content localisation, paid media campaigns, data-driven insights, global team

A leading digital advertising agency is on the hunt for an enthusiastic International Marketing Manager to join their Singapore office for a six-month contract, focusing on the market expansion across the region. This is your chance to step into a truly exhilarating role where you'll be at the heart of B2B marketing expansion and performance-driven campaigns for one of the world's most influential markets. Imagine building brand excitement, generating top-tier leads, and launching high-impact campaigns that fuel client acquisition and business growth-all while being supported by a global powerhouse.

You'll thrive in an environment that champions flexible working opportunities, generous compensation, and a culture of knowledge sharing with a network of passionate professionals. If you're eager to make your mark with performance-first strategies and want to see your efforts spark real results in a supportive, collaborative setting, this is the opportunity you've been waiting for!

• Take charge of the market entry strategy, working hand-in-hand with sales, product, and leadership teams to deliver outstanding results that truly move the needle.
• Enjoy flexible working opportunities and highly competitive salary packages while immersing yourself in a diverse portfolio of regional and international clients across booming sectors like e-commerce, luxury, travel, education, and FMCG.
• Join a welcoming network of experts who are committed to knowledge sharing, professional development, and cross-team cooperation-giving you every chance to grow and shine in a global environment.

What you'll do:

As an International Marketing Manager, you'll dive into an exciting mix of strategic planning and hands-on execution that brings measurable business impact. Your days will be filled with energising projects-crafting go-to-market plans that align perfectly with organisational ambitions while using your expertise across digital and offline channels to amplify brand presence. You'll orchestrate every detail of trade shows and industry events-from brainstorming creative concepts through flawless delivery-ensuring each interaction leaves a lasting impression. Your passion for paid media will shine as you design multi-channel campaigns that nurture leads at every stage. By partnering closely with content creators to tailor messaging for audiences and collaborating with analytics teams for robust reporting structures, you'll ensure every initiative is powered by data-driven insights. Success means consistently delivering high-quality leads that fuel pipeline growth while building strong connections across departments in a truly global team.

• Lead the go-to-market strategy and oversee end-to-end execution for B2B marketing initiatives targeting the relevant markets by working collaboratively with sales, product, and leadership teams.
• Identify, evaluate, and prioritise both digital and offline marketing channels to raise brand visibility and generate qualified B2B leads that support business objectives.
• Manage all aspects of trade shows, industry conferences, webinars, and networking events including pre-event preparation, booth development, asset creation, and post-event lead follow-up.
• Oversee website management as well as LinkedIn page strategy and industry publication placements to strengthen brand positioning within the target markets.
• Plan, manage, and optimise multi-channel B2B paid performance campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, programmatic channels, ensuring cost-efficiency and ROI.
• Execute comprehensive demand generation activities including lead nurturing programmes, re-targeting efforts, and pipeline-supporting campaigns tailored for high-consideration B2B funnels.
• Conduct A/B testing on messaging strategies, audience targeting parameters, creative assets, landing pages, and promotional offers to maximise conversion rates.
• Collaborate with content and creative teams to localise messaging and marketing assets specifically for US audiences while maintaining consistency with brand tone.
• Work closely with analytics teams to ensure accurate reporting frameworks are in place for campaign tracking and event performance measurement.
• Manage relationships with industry publications, associations, and event organisers for content placements as well as co-marketing opportunities.

What you bring:

Your extensive background in B2B marketing means you bring not only technical expertise but also genuine enthusiasm for connecting brands with new audiences. Your experience navigating agency or professional services environments has made you adaptable and responsive-ready to jump into new challenges with energy. You have a flair for running paid media campaigns aimed at delivering tangible results backed by insightful analysis. Your interpersonal strengths help you build rapport across cross-functional teams no matter where they're based. With your project management prowess you can juggle multiple priorities without missing a beat. Above all else your commitment to learning keeps you curious about new trends while your positive attitude makes you an uplifting presence within any collaborative network.

• Bachelor's Degree in Marketing, Communications, Business Analytics or a related discipline is required for this position.
• Five to ten years of hands-on experience in B2B marketing ideally gained within an agency or professional services environment is essential.
• Demonstrated ability managing website performance metrics as well as growing LinkedIn company pages through strategic content placement is highly valued.
• Proven track record planning and executing successful B2B paid media campaigns.
• Deep understanding of demand generation tactics including lead nurturing programmes tailored for high-consideration B2B funnels is expected.
• Practical expertise using Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads along with marketing automation tools such as CRM systems and web analytics platforms is important.
• Strong project management skills evidenced by coordinating cross-functional teams across multiple time zones are required.
• Outstanding analytical abilities combined with excellent communication skills enabling translation of complex data into actionable insights are crucial.
• Experience managing trade show participation as well as industry events from conception through execution will be highly regarded.

What sets this company apart:

This organisation stands out as a true leader in global digital advertising-managing billions in annual media spend for some of the world's most iconic brands. Here you'll find yourself surrounded by supportive colleagues who believe in sharing knowledge at every turn. Flexible working arrangements empower you to balance life's demands while pursuing meaningful career growth within a high-performing team. The company's dedication to diversity ensures your unique perspective will always be welcomed in their inclusive culture. With access to ongoing training opportunities plus exposure to international projects spanning e-commerce, luxury goods, travel, education, and FMCG sectors-you'll discover endless possibilities for advancement here. Generous compensation packages reflect their appreciation for dedicated talent who help drive measurable business success worldwide.

What's next:

If you're ready to bring your energy and expertise to international marketing expansion efforts for the region-this is your moment!

Apply today by clicking on the link provided; we can't wait to see how you'll make an impact.

Do note that we will only be in touch if your application is shortlisted.

Robert Walters (Singapore) Pte Ltd

ROC No.: 199706961E | EA Licence No.: 03C5451

EA Registration No.:R22104739 Siti Aishah Binte Jamall Abd Nassir