Instructor - Digital Marketing
Vertical Institute
Description
About Vertical Institute
Located at Lifelong Learning Institute in Singapore, Vertical Institute prepares individuals for the jobs of tomorrow by delivering in-demand skills through practical, industry-relevant training that drives real career outcomes. To date, Vertical Institute has trained over 40,000 learners, supporting professionals at different career stages as they upskill and stay competitive in a fast-changing economy.
The institute offers a broad range of courses spanning technology, data, AI, digital disciplines, and essential workplace skills, combining hands-on learning with real-world applications. Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).
Our mission is to empower professionals with practical, in-demand skills that stand the test of time, helping them adapt confidently as industries and roles continue to evolve.
About the Course
Vertical Institute’s Digital Marketing Course provides professionals with a strong foundation in modern digital marketing strategies, including:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Google Ads and Google Analytics
Social media content optimization
Campaign tracking and performance analysis
The course is conducted via live Zoom sessions, typically during weekday evenings or weekends, led by instructors with real-world experience.
Key Responsibilities
Conduct live online lessons in digital marketing using Zoom
Deliver engaging and beginner-friendly sessions on:
SEO best practices
Google Ads and SEM campaign management
Google Analytics and performance tracking
Social media marketing strategies
Use real-world examples and case studies to guide learners through marketing concepts
Provide mentorship and feedback to support student learning
Continuously refine teaching approaches based on feedback
Requirements
Minimum 5 years of experience in the Finance industry, applying digital marketing techniques
Strong expertise in digital marketing tools and platforms, including: SEO/SEM platforms, Google Ads, Google Analytics, Social media ad management tools.
Excellent communication and instructional skills, with the ability to simplify complex marketing concepts
Prior teaching or training experience is an advantage
What We Offer
Competitive hourly compensation
Opportunities to grow your instructional and technical expertise in a fast-growing tech education space
Access to Vertical Institute’s network of 30,000+ alumni and 100+ hiring partners in the tech ecosystem
Job Type: Part-time
Experience:
digital marketing mentorship: 1 year (Required)
hands-on SEO execution: 1 year (Required)
License/Certification:
ACTA/ACLP certification or WSQ (Required)
Location:
Singapore (Required)
Work Location: In person