Head of Retail (Automotive)

Role Objective:

To lead, transform, and scale the retail business by driving sales growth, improving customer experience, optimizing operations, and repositioning the brand beyond tyres into a full automotive service provider.

Key Responsibilities:

1. Sales & Commercial Performance

• Drive overall retail revenue, profitability, and same-store sales growth.


• Develop aggressive sales strategies, promotions, and pricing frameworks


• Set and monitor KPIs across all outlets (conversion, ticket size, upselling, etc.)

2. Retail Transformation & Branding

• Reposition outlets from “tyre shops” to “one-stop automotive service centers”


• Segment stores (e.g., premium/luxury vs mass market) with tailored offerings


• Lead outlet upgrading, layout redesign, and customer experience improvements

3. Operations Excellence

• Standardize SOPs across all outlets


• Improve workflow efficiency, turnaround time, and service quality


• Optimize manpower planning and productivity

4. Product & Service Expansion

• Expand service offerings (maintenance, repairs, fleet services, etc.)


• Introduce new revenue streams beyond tyres especially on walk in


• Work closely with procurement on product mix and margin optimization

5. Digital & E-commerce Strategy

• Lead development of e-commerce and omnichannel capabilities


• Integrate online-to-offline journey (booking, pricing transparency, etc.)


• Drive digital marketing initiatives to increase traffic and conversions

6. Team Leadership

• Lead and develop outlet managers and frontline teams


• Instill performance culture and accountability


• Recruit, train, and retain high-performing talent

7. Partnerships & Business Development

• Build relationships with Corp customers and insurers 


• Explore strategic partnerships to drive traffic and service demand

Key Requirements:

• Strong retail and operations leadership experience (preferably multi-outlet)


• Proven track record in driving sales growth and business transformation


• Experience in automotive or related industries is a strong advantage


• Commercially driven, hands-on, and results-oriented


• Strong leadership and team management capabilities