Head of Marketing

About Santino Group

Santino Group is a fast-growing coffee, lifestyle, and F&B group headquartered in Singapore, with operations spanning specialty coffee, traditional coffee, equipment distribution, lifestyle concepts, and hospitality-related businesses across the region.

With close to five decades of heritage in coffee and a strong focus on innovation, branding, and community-building, the group is entering an aggressive growth phase across Southeast Asia.

We are looking for an exceptional Group Head of Marketing to lead and unify the marketing vision across all brands and business units under the group.

The Role

This is not a traditional marketing manager role.

We are looking for a commercially-minded marketing leader who can build brands, drive revenue, lead teams, and execute modern growth strategies across multiple business units simultaneously.

You will oversee all aspects of marketing across the group — from brand positioning and social media to performance marketing, creative direction, launches, partnerships, events, CRM, and customer acquisition.

You will work directly with senior leadership to shape the future growth of the group.

Key Responsibilities

Brand & Marketing Leadership

• Lead the overall marketing strategy across all Santino Group brands and business units

• Build clear positioning and differentiated identities for each business unit

• Ensure consistency in storytelling, branding, and communication across all channels

• Drive brand growth while maintaining each brand’s unique voice and audience

Performance & Growth Marketing

• Oversee paid media campaigns across Meta, Google, TikTok, LinkedIn, and emerging platforms

• Manage customer acquisition funnels, retargeting, CRM, and conversion optimisation

• Analyse campaign ROI and marketing performance metrics

• Develop scalable growth systems and lead generation strategies

Content & Social Media

• Oversee the creation of high-performing content across Instagram, TikTok, LinkedIn, YouTube, and email

• Develop content strategies that increase engagement, authority, and conversions

• Identify viral opportunities, partnerships, and cultural moments relevant to the brands

Team Leadership

• Lead and mentor the group’s marketing team including:

  • Social media managers

  • Designers

  • Videographers

  • Performance marketers

  • External agencies and freelancers

• Build scalable workflows and accountability systems

• Recruit and grow the marketing department over time

Campaigns & Activations

• Plan and execute launches, collaborations, trade shows, and experiential campaigns

• Lead major seasonal campaigns and product launches

• Work closely with sales and operations teams to align marketing with commercial goals

Digital & E-Commerce

• Oversee websites, Shopify stores, SEO, CRM, and digital customer experience

• Improve conversion rates and online sales performance

• Drive omnichannel growth strategies

Requirements

• Has 7–12+ years of experience in marketing, branding, or growth leadership roles

• Has managed multiple brands or business units simultaneously

• Understands both brand-building and performance marketing deeply

• Is highly creative but also commercially-driven

• Has strong leadership and people management skills

• Can move quickly, execute independently, and thrive in a fast-paced environment

• Is highly familiar with modern digital marketing ecosystems

Bring your ideas, creativity, and portfolio — apply now!