Description
Strategy, Brand and Team Leadership
Define and execute the annual marketing strategy aligned to business growth, store expansion, and profitability targets
Strengthen Domino’s positioning as the leading digital-first pizza QSR brand in Singapore
Own brand consistency across all touchpoints (online, in-store, delivery platforms)
Provide leadership, direction and clarity to the local marketing team
Working closely with the regional marketing team for: Marketing strategy, campaigns, innovation, Pricing, and insights
Determine right mix of local and regional campaigns & innovations
Revenue & Growth
Drive same-store sales growth, traffic, and basket size through effective campaigns and promotions in order to achieve budgeted sales and growth
Lead pricing, promotion, and value architecture in collaboration with operational and local marketing teams
Own customer acquisition, retention, and frequency metrics
Digital, CRM & Performance Marketing
Lead digital marketing and performance channels (paid media, app, web, delivery platforms)
Grow owned channels (app & website orders) and reduce platform dependency
Oversee CRM, loyalty, data-driven personalisation, and lifecycle marketing
Use analytics to optimise ROI, Lead generation and other metrics
Product & Campaign Management
Lead new product launches, LTOs and seasonal campaigns end-to-end
Partner with supply chain and operations to ensure feasibility and flawless execution
Oversee creative development with agencies from concept to rollout
Team & Agency Leadership
Lead, and develop a high-performing marketing team
Manage creative, media, digital, and agencies with clear KPIs and accountability
Foster a test-and-learn, fast-execution culture suited to QSR pace
Team Leadership & People Management
Lead, mentor, and develop a team of Marketing Managers covering brand, digital, CRM and external platform partners
Set clear objectives, performance metrics, and development plans for each manager
Build a high-performance, accountable, and collaborative marketing organisation
Ensure strong succession planning and capability building within the team
Stakeholder Management
Work closely with Operations, Finance, Supply Chain, IT, and Franchise partners
Present clear insights, plans, and results to senior leadership and regional teams