Description
Analyze local market and consumer data; provide daily support to the countries and influence the brand strategy in the countries; feed international teams with local findings
- Collect and analyse consumer and market insights, share findings with the zone to ensure the consistency of new developments and marketing mix (IMC/360/Digital/Retail) with the countries’ needs
- Provide daily support to the countries to make the link between international and country teams; animate them and provide advice and expertise on the category, relay information and strategy
- Assist countries to create the right angle of attack locally to integrated, engaging consumer brand experiences
- Assist countries to animate pillar products and to monitor core catalogue
- Develop marketing and category expertise within the countries, in particular by sharing zone and country best practices
- Make recommendations on the category to feed into the zone strategy
- Effectively prepare clear messages for the senior management to present to senior management
Specific to selective divisions:
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Assess compliance of marketing materials (artworks, imagery, digital, point of sales) and proper implementation of retail recommendations