Growth Project - Performance Product Marketing (Shopee)

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Growth Operations sub-team serves as the engine room of Shopee’s user acquisition strategy. We sit at the intersection of Marketing, Product, and Data, transforming high-level growth hypotheses into live, scalable market interventions.

Job Description:

• Develop and own the quarterly growth roadmap, aligning user acquisition targets with Shopee’s broader business objectives.


• Analyze the entire user journey (Acquisition, Activation, Retention) to identify friction points and deploy experiments to improve conversion rates.


• Execute and sync growth levers across the Shopee ecosystem, including PNs, EDMs, and Social Media to ensure a unified user journey.


• Design and execute complex, multi-touchpoint growth loops, including referral programs, gamification features, and seasonal mega-campaigns for the assigned project


• Hands-on execution of A/B and multivariate tests on landing pages, checkout flows, and onboarding screens to reduce drop-off rates.


• Navigate internal compliance and legal requirements for new user incentives, ensuring all growth mechanics meet regional regulations.


• Lead collaboration with Product, Engineering, and Creative teams to build internal growth tools and automate repetitive marketing tasks.


• Coordinate with Regional teams to adapt global growth frameworks to local market nuances, ensuring execution is culturally relevant and technically sound.


• Collaborate with Data Engineers to ensure all new growth features have the correct tracking events tagged and mapped in the internal data warehouse.


• Own the growth dashboard; perform deep-dive analytics into campaign performance and ROI to determine which levers to scale or kill.


• Oversee the project’s budget, ensuring optimal allocation across different channels and experiments to maintain a healthy CAC/ CPMAU


• Stay ahead of e-commerce trends and competitor moves to pivot strategies in a highly volatile market.


• Assist in pulling daily or weekly performance numbers to help the team decide which experiments to scale

Requirements:

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  Strategic Mindset: Proven ability to not just execute, but to build a cohesive growth strategy from scratch using data and market insights.


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  Analytical Proficiency: Strong experience Excel and Powerpoint


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  Project Ownership: 3–5 years of experience in Growth, Performance Marketing, or Product Management, ideally within the e-commerce or tech sector.


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  Experimentation Rigor: Deep understanding of A/B testing methodologies and the ability to design statistically significant experiments.


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  Leadership Qualities: Experience managing stakeholders at various levels and the ability to mentor junior or temporary staff.


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  Technical Breadth: Familiarity with marketing automation