Growth & Platform Management Specialist (Lianhe Zaobao)

Daily Digital Operations & Curation

• Platform Management: Execute daily digital strategy by managing homepage curation (story queues and tickers) and performing quality control for all digital content.


• Content Distribution: Schedule and deploy targeted push notifications and manage the production of daily newsletters to drive direct traffic.


• On-Platform Engagement: Implement recirculation strategies, such as related article modules and personalized recommendations, to increase time-spent-on-site.

Content Strategy & Optimization

• Strategic Translation: Convert audience insights and data reports into actionable strategies for new content formats and distribution channels.


• Discoverability: Execute SEO best practices, keyword management, and explore emerging channels like Generative Engine Optimization (GEO) to convert search audiences into loyal users.


• Loyalty Programs: Work with cross-functional teams to support initiatives like Subscription team, ZB Club or ZB Rewards through optimized digital touchpoints.

Innovation & Product Collaboration

• Product Liaison: Identify and champion new product features that address audience pain points, working with the Product Manager to test new functionalities.


• Emerging Tech: Pilot and integrate new AI tools into daily workflows to enhance the user experience and internal efficiency.


• Knowledge Sharing: Monitor industry trends and best practices to advise the newsroom on high-engagement content packaging.