Growth & Performance Marketing Associate
InnerWork Circle
Description
About Us
InnerWork Circle helps individuals unlock the next level within themselves.
Our programs are built for the inwardly courageous. We design experiences that invite people to return to themselves with clarity, honesty, and depth, so they can live, lead and move through the world more consciously.
We work with leaders, founders, and ambitious individuals who are ready for deeper growth, greater clarity, and more meaningful transformation. Through immersive experiences, leadership programs, and transformational interventions, we help people uncover and overcome the internal barriers limiting their next level of leadership, performance, and fulfillment.
As we scale, we are building a high-performance marketing engine to drive qualified demand, grow our audience and convert interest into participation and revenue.
The Opportunity
We are looking for a hands-on Growth & Performance Marketing Associate to support and execute our day-to-day performance marketing operations.
You will work directly with the Growth & Performance Marketing Lead to run campaigns, build funnels, execute content, and optimize performance across channels.
This role is ideal for someone who:
Is hungry to drive performance marketing end-to-end
Is willing to do the detailed, execution-heavy work
Has strong discipline, curiosity, and ownership
Wants to grow into a high-impact growth marketer over time
Mission of the Role
Support the execution and optimization of Innerwork Circle’s paid acquisition and digital growth engine by:
Running and optimizing campaigns daily
Building and updating landing pages and funnels
Creating and iterating high-performing content
Tracking performance and identifying improvement opportunities
Your role is to turn strategy into execution and execution into results.
Key Responsibilities
1. Campaign Execution (Core Focus)
o Set up, launch, and manage campaigns across:
· Meta (Facebook / Instagram)
· Google Ads
· LinkedIn (as needed)
· TikTok (as needed)
o Implement targeting, creatives, budgets, and tracking
o Monitor campaigns daily and make optimizations (bids, audiences, creatives)
o Ensure campaigns are delivered on time and aligned to objectives
2. Creative & Content Execution
o Assist in creating performance-driven content including:
· Short-form videos (Reels / TikTok style)
· Ad copy and hooks
· Landing page content
o Translate briefs into execution-ready assets
o Work with designers / editors where required
o Continuously iterate creatives based on performance data
3. Funnel & Landing Page Management
o Build and update landing pages, registration flows, and sales pages
o Ensure alignment between ads, messaging, and landing experience
o Improve conversion rates through small, continuous optimizations
4. Data Tracking & Reporting
o Track daily campaign performance (CTR, CPL, CPA, conversions)
o Maintain dashboards and performance reports
o Flag issues and opportunities quickly
o Support weekly reporting and insights
5. Testing & Optimization
o Run structured A/B tests across:
· Creatives
· Headlines and hooks
· Audiences
· Landing pages
o Document learnings and scale winning variations
6. Operational Support
o Manage campaign timelines and deliverables
o Coordinate with content, partnerships, and sales teams
o Ensure smooth execution of marketing campaigns tied to events and programs
Ideal Candidate Profile
Must-Have
o 2–5 years of experience or strong internship exposure in digital marketing, paid ads, or content marketing
o Basic hands-on experience with Meta Ads or Google Ads
o Strong attention to detail and execution discipline
o Willingness to learn, test, and iterate quickly
o Comfortable working with data, dashboards, and numbers
Strongly Preferred
o Experience creating short-form video content
o Familiarity with landing page builders and basic funnel tools
o Exposure to analytics tools (Google Analytics, Meta Ads Manager)
o Interest in psychology, storytelling, or human behavior
Core Competencies
o Hungry and proactive
o Detail-oriented and reliable
o Fast learner with growth mindset
o Comfortable doing hands-on, execution-heavy work
o Strong ownership and accountability
What Success Looks Like
Within 3–6 months, you will:
o Independently manage and optimize campaigns
o Contribute to improved CPL and conversion rates
o Execute high-performing creatives and funnels
o Become a reliable operator within the growth engine
o Develop into a strong performance marketer with end-to-end exposure
Working Model
o Full-time role based in Singapore (flexible hybrid)
o Reports to Growth & Performance Marketing Lead
o Fast-paced, execution-driven environment
o High learning and development opportunity
Why Join Us
Learn End-to-End Growth Marketing
Gain hands-on exposure across paid media, content, funnels, and analytics.
Build Real Skills That Matter
Work on campaigns that directly drive revenue, not vanity metrics.
High Growth Environment
Learn directly from experienced operators and scale with the business.
Meaningful Work
Help connect people to experiences that drive real personal transformation.
To Apply
o Send your resume
o Any campaigns, content, or marketing work you’ve executed
A short note why you’re interested in growth/performance marketing
Email: start@innerworkcircle.asia
Subject Line: Growth & Performance Marketing Associate – [Your Name]