Description
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
We are looking for a data-driven and results-oriented Growth Marketing Specialist (Online Conversion) to join our Online Marketing team. In this role, you will be responsible for driving high-intent traffic and maximizing sales conversions through strategic product selection, precision retargeting, and paid search optimization. You will work closely with cross-functional marketing teams to scale our e-commerce performance and boost seller revenue.
- Curate and manage top-performing SKU selections tailored for dynamic retargeting campaigns to re-engage high-potential users and drive conversion.
- Optimize search keyword selection, bidding strategies, and campaign structures to ensure high visibility and cost-efficient traffic acquisition.
- Implementation and end-to-end management of paid seller ads to boost platform conversions and improve Return on Ad Spend (ROAS).
- Monitor daily campaign performance, conduct deep-dive analyses on user conversion journeys, and identify bottlenecks in the funnel.
- Liaise with internal stakeholders, regional teams, and category managers to align paid advertising strategies with broader marketing campaigns and inventory priorities.
- Maintain performance dashboards, track budget utilization, and deliver actionable insights to management to continuously optimize digital ad spend.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Engineering, or a related quantitative field.
- Minimum of 1-2 years of hands-on experience in Performance Marketing, Paid Search (SEM), Retargeting, or E-commerce advertising execution.
- Proficient in managing paid ad platforms (e.g., Google Ads, Meta Ads Manager, or native e-commerce marketplace ad consoles).
- Advanced Google Sheets skills for data tracking and campaign analysis.
- Basic knowledge of SQL is a strong plus
- Strong analytical mindset with a sharp eye for ROI, data patterns, and consumer purchasing behavior.
- Excellent communication and stakeholder management skills, with a creative and innovative approach to problem-solving.
- Passionate towards learning about the e-commerce industry
- Amenable to work in Podium West Tower, Pasig
- Flexible to work long hours on occasion