Group Digital Marketing Assistant Manager

Join our Group Marketing team as a Group Digital Marketing Assistant Manager, where you will take a lead role in driving integrated digital strategies, executing high-impact campaigns, and strengthening our group-wide brand presence. This role goes beyond execution where you will contribute to strategy development, oversee digital initiatives, and guide marketing efforts across multiple business units.

You will work cross-functionally to deliver data-driven campaigns, optimize customer acquisition funnels, and enhance brand consistency across all digital touchpoints. This position offers exposure to high-level marketing decision-making, project leadership, and performance analytics in a dynamic, fast-paced environment.

Key Responsibilities

Strategic Campaign Management

• Support the development and lead execution of group-wide digital marketing strategies, campaigns, and initiatives aligned with business objectives.

• Plan, manage, and optimize multi-channel campaigns (social, paid media, email, web) to drive customer acquisition, engagement, and retention.

• Monitor campaign performance and provide data-driven insights and recommendations to improve effectiveness and ROI.

Digital Brand Leadership

• Drive group-level brand positioning and digital presence, ensuring consistent messaging and visual identity across all digital platforms.

• Maintain and refine brand guidelines, ensuring alignment across business units and marketing outputs.

Content & Digital Experience

• Oversee the creation and execution of high-quality digital content, including social media creatives, videos, landing pages, and webinars.

• Ensure content strategies are aligned with audience targeting, platform algorithms, and performance metrics.

• Identify trends and opportunities to enhance user experience and engagement across digital channels.

Marketing Operations & Asset Management

• Manage and optimize marketing assets, including campaign reports, ad copies, dashboards, and presentations.

• Introduce improved processes, tools, and templates to enhance efficiency, scalability, and consistency across the group.

Performance Monitoring & Analytics

• Track and analyze marketing KPIs, including traffic, conversions, engagement rates, and campaign ROI.

• Leverage analytics tools to produce actionable reports and present findings to stakeholders.

• Continuously test, learn, and optimize digital marketing activities.

Social Listening & Brand Sentiment

• Monitor social media platforms and digital channels to assess brand perception, audience sentiment, and competitive positioning.

• Provide recommendations based on insights to strengthen brand reputation and engagement.

Project Leadership & Cross-Functional Collaboration

• Lead marketing projects and coordinate with internal stakeholders, vendors, and business units to ensure timely delivery.

• Facilitate alignment across teams, ensuring effective communication, accountability, and knowledge sharing.

• Mentor junior team members and provide guidance on marketing best practices.

Ad Hoc & Strategic Initiatives

• Support senior management in strategic planning, innovation initiatives, and new digital marketing opportunities.

• Drive continuous improvement within the marketing function through experimentation and innovation.

Requirements

• Education: Diploma/Degree in Marketing, Digital Marketing, Communications, or a related field.

• Experience:

• 2–5 years of relevant digital marketing experience preferred.

• Experience managing campaigns and coordinating cross-functional projects is an advantage.

• Communication: Excellent written and verbal communication skills, with strong stakeholder management capabilities.

• Mindset: Strategic thinker with an analytical mindset, creative problem-solving skills, and strong attention to detail.

• Leadership & Ownership: Demonstrated ability to take initiative, manage projects independently, and guide team efforts.

• Teamwork: Proven ability to collaborate effectively in a dynamic, fast-paced environment.

• Technical Skills:

• Proficient in Microsoft Office (Excel, PowerPoint, Word).

• Strong familiarity with digital marketing tools (e.g., Google Analytics, Meta Ads Manager, email platforms, scheduling tools).

• Creative Tools: Hands-on proficiency in Canva, Photoshop, Illustrator, CapCut, or similar tools.

• Digital Expertise: Strong understanding of digital marketing trends, social media algorithms, paid media, and content strategies.

• Work Location: In person