Global Head of Marketing (FMCG/F&B/WEST) KZ12

Key Responsibilities

1. Global Brand Strategy & Positioning

• Define and lead the global brand vision, architecture, and positioning across all product categories (instant noodles, ready-to-drink beverages, etc.)

• Ensure consistency in brand identity while enabling local market adaptation

• Strengthen brand equity and relevance across developed and emerging markets

2. Commercial & Growth Leadership

• Own global marketing P&L and drive topline growth, market share, and profitability

• Partner closely with Sales, Category, and Supply Chain to align marketing with commercial priorities

• Translate business goals into clear marketing strategies and KPIs

3. Product Innovation & Portfolio Management

• Lead innovation strategy from insight generation to go-to-market execution

• Drive pipeline for new product development (flavours, formats, health-focused variants, etc.)

• Optimize product portfolio based on performance, trends, and regional preferences

4. Integrated Marketing & Campaign Excellence

• Oversee global campaigns across digital, social, e-commerce, retail, and traditional channels

• Elevate storytelling and consumer engagement across platforms

• Ensure best-in-class execution in ATL, BTL, and omnichannel marketing

5. Consumer Insights & Data-Driven Marketing

• Build strong consumer and market insight capabilities

• Leverage data analytics to inform decision-making, segmentation, and personalization

• Track brand health, campaign performance, and ROI

6. Market Expansion & Localization

• Support entry into new markets and strengthen presence in existing regions (APAC, Europe, Americas, etc.)

• Guide regional teams on localized strategies while maintaining global alignment

7. Leadership & Capability Building

• Lead and develop a high-performing global marketing team

• Build strong collaboration across regional marketing teams and cross-functional stakeholders

• Champion a culture of innovation, agility, and accountability

Key Requirements

Experience

• 12–18+ years of marketing experience in FMCG, preferably within food & beverage or packaged goods

• Proven track record in global or regional marketing leadership roles

• Strong experience managing multi-market brands and complex product portfolios

• Demonstrated success in driving brand growth, innovation, and market expansion

Skills & Competencies

• Strong commercial acumen with experience managing budgets and delivering ROI

• Deep understanding of FMCG dynamics, including retail, distribution, and e-commerce

• Expertise in brand building, digital marketing, and integrated campaign strategy

• Consumer-first mindset with strong analytical and insight-driven approach

• Ability to operate strategically while remaining hands-on when needed

Leadership

• Experience leading diverse, cross-cultural teams

• Strong stakeholder management, including C-suite influence

• Ability to thrive in a fast-paced, high-growth environment

Preferred Qualifications

• Experience in instant foods / noodles / beverages categories

• Exposure to emerging markets (SEA, China, India) as well as developed markets

• Experience working in both global HQ and local market roles

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to ref76@trustrecruit.com.sg or please click on “Apply Now”. 

We regret only shortlisted candidates will be notified.

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