Global Content & Performance Marketing Manager

Are you ready to shape the future of marketing in a global organization? We are looking for a Global Content & Performance Marketing Manager who combines creative content expertise with data-driven performance marketing skills. This hybrid role bridges strategic content creation, international campaign management, and cutting-edge Account-Based Marketing (ABM) initiatives—especially in key textile markets like China, India, Bangladesh, Vietnam, etc.

Your Mission

• Launch and scale ABM programs in key textile markets (with strong focus on China), creating personalized journeys for target accounts.

• Act as a key link between global headquarters and regional teams to ensure alignment and knowledge transfer.

• Build a strong foundation for data, automation, and reporting to enable measurable marketing success.

Your Responsibilities

Content Creation & Editorial Management

• Develop further and execute a global content strategy for internal and external positioning.

• Create high-quality content (articles, use cases, campaign stories) that makes complex solutions engaging.

• Localize content for textile markets and coordinate translations for cultural relevance.

• Establish editorial standards and workflows for consistent brand messaging.

• Monitor and optimize content performance through data-driven insights.

Performance Marketing & ABM

• Launch ABM programs primarily in Asia, define target accounts, and create personalized engagement journeys.

• Drive multi-channel performance marketing (e.g. WeChat, LinkedIn, YouTube, WhatsApp).

• Coordinate global campaigns and ensure regional alignment with HQ in Germany.

• Build automation and reporting frameworks to measure pipeline contribution.

• Ensure compliance with GDPR and local regulations.

 Marketing Campaigns & Events

• Manage end-to-end marketing campaigns that increase visibility, demand, and revenue.

• Act as the central contact for the division and collaborate closely with Central Marketing (responsible for trade shows and events), including planning and execution.

• Support sales enablement with compelling materials and training initiatives.

Training & Digital Tools

• Lead Academy training programs to strengthen internal knowledge and customer engagement.

• Manage marketing and sales tools (e.g. CRM, CMS, email platforms) and act as key system contact.

• Ensure technical and content quality across all digital assets and campaigns.

Reporting & Collaboration

• Functional: Head of Sales Marketing & Operations (K-SM) at the HQ

• Disciplinary: Asia Hub Office (Singapore)

• Close collaboration with Head of Marketing (Textile Tools), Head of Product Groups (Knitting), HUB Sales Managers, Country Managers, K-SMD, IT,  Data/Analytics

Job requirements

• Degree in Marketing, Communications, or related field.

• 5+ years of B2B marketing experience, including performance marketing and ABM.

• Proven expertise in APAC markets (China mandatory).

• Strong content creation and campaign management skills.

• CRM/automation proficiency; data-driven mindset.

• Fluent in English and Chinese; additional languages are a plus.