General Operations Manager – E-commerce

Job Title

General Operations Manager – E-commerce

Location: West Singapore
Employment Type: Full-time
Reports To: CEO / Managing Director

We are seeking a results-driven and strategic General Operations Manager – E-commerce to lead and scale our e-commerce business. This role is responsible for end-to-end operations across online platforms, including business strategy, platform performance, team leadership, supply chain coordination, and data-driven decision-making.

The ideal candidate combines strong strategic thinking with hands-on execution, and is comfortable managing complexity in a fast-growing e-commerce environment.

• Own the overall performance of the e-commerce business, including revenue growth, profitability, and operational efficiency




• Develop and execute annual and quarterly business plans aligned with company objectives




• Oversee multi-platform operations (e.g. Shopee, Lazada, TikTok Shop, DTC websites)

• Define platform-specific growth strategies, including pricing, promotions, assortment planning, and campaign execution




• Build and manage relationships with platform partners, MCNs, creators, and external stakeholders




• Identify new growth opportunities, channels, and business models

• Lead, mentor, and scale cross-functional teams across operations, content, customer service, and supply chain




• Establish KPIs, SOPs, and performance management frameworks




• Collaborate closely with Marketing, Finance, Warehouse, Logistics, and external vendors

• Oversee inventory planning, warehousing, fulfilment, and last-mile delivery




• Optimise supply chain costs, service levels, and operational processes




• Manage supplier and third-party logistics partnerships

• Use data and analytics to monitor performance, identify issues, and drive continuous improvement




• Produce regular management reports, business reviews, and strategic insights for senior leadership




• Improve key metrics such as conversion rate, ROI, margin, and inventory turnover

• Bachelor’s degree in Business, Management, Marketing, or a related field




• 5+ years of e-commerce experience, with 2–3 years in a management or leadership role




• Strong understanding of major e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.)




• Solid commercial acumen and analytical mindset




• Excellent leadership, communication, and problem-solving skills

• Experience scaling an e-commerce business or building operations from 0 to 1




• Exposure to Southeast Asia or cross-border e-commerce operations




• Background in content commerce, influencer marketing, or MCN operations




• Experience in start-ups or high-growth environments

• Competitive salary and performance-based incentives




• High-impact leadership role with strong ownership and autonomy




• Direct exposure to senior management and strategic decision-making




• Fast-paced, entrepreneurial, and growth-oriented work environment




• Clear career progression opportunities