Description
Reports To
CEO / Managing Director
Job Summary
AI&MI Pte Ltd is seeking a results-oriented General Operations Manager – Digital & E-commerce to lead and scale our end-to-end e-commerce and digital commerce operations. This role has full ownership of business performance across major online platforms and DTC channels, covering strategy, operations, partnerships, supply chain coordination, and cross-functional execution.
The ideal candidate is both strategic and hands-on, with strong experience managing platform relationships (Shopee, Lazada, TikTok), driving growth through data, and leading multi-functional teams in a fast-paced, high-growth environment.
Key Responsibilities
1. E-commerce & Digital Business Leadership
Own the overall performance of AI&MI’s e-commerce business, including revenue growth, profitability, margins, and operational efficiency.
Develop and execute annual and quarterly business plans aligned with company objectives.
Manage and optimize multi-platform operations, including Shopee, Lazada, TikTok Shop, and DTC websites.
Oversee both 1P (Retail) and 3PD (Marketplace) business models to maximize sales and customer experience.
2. Platform, Growth & Partnership Strategy
Define platform-specific growth strategies, including pricing, promotions, assortment planning, and campaign execution.
Build, manage, and deepen strategic relationships with e-commerce platforms, MCNs, creators, affiliates, and external agencies.
Lead negotiations on partnership terms, joint business plans, and platform initiatives.
Drive new growth opportunities such as live commerce, affiliates expansion, influencer/content commerce, and emerging channels.
Act as the primary Point of Contact with Headquarters and external agencies on all digital commerce matters (where applicable).
3. Cross-Functional & Team Leadership
Lead, mentor, and scale teams across operations, content, customer service, and supply chain.
Establish clear KPIs, SOPs, and performance management frameworks.
Collaborate closely with Marketing, Performance Marketing, Finance, Warehouse, Logistics, and external vendors to ensure seamless execution.
Ensure strong execution, follow-through, and accountability across internal and external stakeholders.
4. Supply Chain, Inventory & Fulfilment Oversight
Oversee inventory planning, demand forecasting, warehousing, fulfilment, and last-mile delivery.
Optimize supply chain costs, service levels, and operational processes to support growth.
Manage suppliers, manufacturers, and third-party logistics partners to ensure reliability and scalability.
5. Data, Performance & Reporting
Monitor business KPIs closely, including GMV, conversion rate, ROI, margin, inventory turnover, and fulfilment SLAs.
Use data and analytics to identify issues, generate insights, and drive continuous improvement.
Prepare regular management reports, business reviews, and strategic recommendations for senior leadership.
Ensure store setup, campaigns, and platform operations are continuously optimized.
Requirements
Must-Have
Bachelor’s degree in Business, Management, Marketing, or a related field.
5+ years of experience in e-commerce, digital commerce, or platform operations, with 2–3 years in a management or leadership role.
Strong hands-on experience with Shopee, Lazada, TikTok Shop, and related digital ecosystems.
Proven ability to manage platform partnerships and commercial negotiations.
Strong commercial acumen, analytical mindset, and data-driven decision-making skills.
Excellent leadership, communication, and problem-solving abilities.