Game Ad Optimization Specialist

Responsibilities：

• Lead user acquisition (UA) and growth initiatives for game products across global channels, with full-cycle accountability for performance outcomes.


• Develop and execute tailored UA strategies based on product characteristics and market dynamics, ensuring successful implementation.


• Create high-converting ad creatives aligned with target markets and product positioning, leveraging strong creative intuition.


• Demonstrate data sensitivity by continuously monitoring campaign metrics, enabling timely identification and escalation of performance issues.

Qualifications：

• Strong sense of responsibility, meticulous work ethic, and results-driven mindset.


• English Proficiency: Excellent reading and writing skills (primary work scenarios include English-only advertising platforms and independent creation of English ad copy).


• Proven data sensitivity and basic data analysis capabilities to inform decision-making.


• Open-minded and receptive to diverse perspectives, with the ability to challenge conventional thinking.


• Proactive and ambitious, continuously seeking opportunities for business breakthroughs and growth.