FMCG Sales & Marketing Manager – Singapore
Zenko Superfoods
Description
Mission
To grow Zenko Superfoods’ presence in Singapore by driving offline retail, e-commerce, and corporate sales, while ensuring strong brand visibility, operational efficiency, and customer engagement.
Key Responsibilities
1. Offline Retail
Manage relationships with retail partners such as FairPrice Finest, Cold Storage, and RedMart.
Negotiate listings, promotions, and in-store activations.
Monitor sell-out data, reorder needs, and campaign performance.
2. E-commerce
Manage Zenko’s online presence on platforms (Shopee, Lazada, FairPrice Online, RedMart).
Coordinate promotions, campaigns, and product page optimization.
Analyze sales data, ad ROI, and customer feedback.
3. Corporate Sales
Identify and pitch to corporate clients (offices, gyms, cafés, wellness centers).
Develop gifting and pantry programs with regular B2B orders.
Maintain relationships and handle quotations, invoicing, and follow-ups.
4. Marketing Activation
Support new product launches across channels.
Manage marketing campaigns with key retailers.
Coordinate with the regional marketing team on campaigns and PR.
5. Reporting & Coordination
Track monthly sales performance by channel.
Manage stock levels and coordinate orders with HQ.
Provide insights on competitor activities and consumer trends.
KPIs
Monthly sales growth per channel (Retail, E-commerce, Corporate).
Number of new corporate clients onboarded.
On-shelf availability & merchandising score.
ROI of campaigns and activations.
Requirements
Experience
3–6 years in FMCG, preferably in snacks, beverages, or healthy foods.
Experience managing both retail and online channels.
Proven ability to handle buyers, distributors, and e-commerce platforms.
Skills
Commercial mindset with strong negotiation skills.
Hands-on with data reporting (Excel/Sheets, Google Analytics, etc.).
Organized, proactive, and comfortable working independently.
Creative in finding new sales or partnership opportunities.
Education
Bachelor’s degree in Business, Marketing, or related field.
Personality Fit
Self-starter, results-driven, and entrepreneurial.
Passionate about healthy living and sustainability.
Enjoys balancing strategy with daily execution.