Finance Manager

1. Financial Planning & Strategy

• Develop, implement, and monitor the company’s financial strategy and long-term financial goals.


• Prepare annual budgets, forecasts, and financial models to support business expansion and investment decisions.


• Conduct regular variance analysis between actual results and budget, providing insights and corrective recommendations.


• Advise management on cost optimization, ROI, and capital allocation to ensure sustainable growth.

• Oversee preparation of monthly, quarterly, and annual financial statements (P&L, Balance Sheet, Cash Flow) in compliance with Singapore Financial Reporting Standards (SFRS).


• Ensure accurate and timely management reports for internal stakeholders.


• Liaise with external auditors, tax agents, and government agencies (IRAS, ACRA) to ensure compliance and statutory filings.


• Maintain proper documentation for ISO, Halal, and audit requirements (if applicable to production or export businesses).

• Manage cash flow, working capital, and liquidity to support daily operations.


• Oversee banking relationships, negotiate credit facilities, and monitor loan covenants.


• Ensure efficient collections, payments, and expense controls, minimizing idle cash while maintaining reserves for operational needs.


• Implement FX risk management strategies for overseas transactions or expansion.

• Develop and maintain product costing models for items such as macarons, brownies, or oat bars.


• Analyze gross margin by SKU, customer segment, and sales channel (e.g., B2B vs. online retail).


• Identify cost-saving opportunities in procurement, production, and logistics.


• Support pricing decisions and promotional campaigns with profitability insights.

• Strengthen internal controls across finance, procurement, and inventory management.


• Oversee the implementation and continuous improvement for financial accuracy and efficiency.


• Ensure data integrity between accounting software (e.g., Xero, QuickBooks) and e-commerce/OMS systems.


• Drive automation initiatives to improve reporting speed and accuracy.

• Lead and mentor the finance and accounts team, fostering accountability and high performance.


• Provide training on financial literacy to non-finance departments (e.g., sales, marketing, operations).


• Collaborate cross-functionally with management, HR, and operations on business planning and performance reviews.

• Prepare financial models, projections, and investment decks for investors or lenders.


• Support fundraising activities, including due diligence, valuation, and capital structuring.


• Maintain transparent communication with shareholders or potential investors on financial performance and outlook.

• Identify and mitigate financial, operational, and compliance risks.


• Ensure proper insurance coverage, fraud prevention, and adherence to financial policies.


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