Description
Role Mission & Strategic Context
The primary mission of this role is to accelerate e-commerce growth and digital maturity for
L'Oréal Luxe across key emerging markets within the SAPMENA zone. This position is
critical for unlocking new revenue streams/store openings and establishing a strong,
scalable foundation for our online business in high-potential markets, including Vietnam,
Indonesia, the Philippines, India, Morocco, and Egypt. This is a hybrid profile requiring a
blend of commercial acumen, e-commerce operational expertise, and digital marketing
knowledge to drive both strategic planning and execution. The role will also hold a dual
responsibility as the SAPMENA Platform Lead, E-Retail.
Key Responsibilities
A. Emerging Markets E-Commerce Acceleration:
• Strategic Planning: Develop and implement multi-year ecommerce/
channel expansion strategies for designated emerging markets,
defining key business-building blocks and growth levers in consultation with
the CGO x CMO teams.
• Go-To-Market (GTM) Strategy: Advise and co-develop with local markets on
optimal e-commerce operating models, including channel differentiation
strategy
• Commercial Performance & Operational Excellence: Drive online sales
performance/ leads gen with brand teams, ensuring campaign readiness and
execution excellence/ readiness for key mega commercial moments (e.g.,
11.11, Super Brand Day, Pink Moments).
• Hypercare & Capability Building: Provide support, partnership and
guidance to local teams to build their operational capabilities and readiness
to ensure sustainable and strong growth for the online channel ambitions
B. SAPMENA E-Retail Platform Lead:
• Platform Strategy:
• Define and manage the strategic roadmap for our E-Retail platforms
across the zone, ensuring alignment with global standards and local
business needs.
• Co-develop with markets leads the e-activation strategy across ERetail/
Pureplayers channels in the region, aligned with global brand
strategies (alongside OBM) and local market nuances to drive traffic,
conversion, AOV, and CLTV growth.
• Collaborate with brand/ marketing teams (OBMs) to ensure consistent
brand messaging and optimal online visibility, boosting brand
awareness and engagement and provide advisory to Brand Teams
(OBMs) on opportunities to unlock or leverage for markets
• Govern best-in-class online merchandising, UX, and learnings across
the region
• Oversee and negotiate with platform channel campaigns (category/
multibrand) opportunities to enhance SOV for BAU/ hallmarks and
cross selling of brands
• Stakeholder Collaboration:
• Act as the key point of contact between Zone, Global, and local
market teams for all E-Retail platform-related topics, ensuring clear
communication and project alignment.
• Co-build with markets and maintain strong platform partnerships and
business performance tracking with the O+O KAM (CGO) to maximize
brand visibility and drive sales (e.g. Data & Investment Partnerships)
Required Competencies & Profile
• The ideal candidate for this role is a strategic and results-oriented leader with
a strong entrepreneurial mindset.
• E-Commerce & Commercial Acumen: Proven experience in building and
scaling e-commerce businesses, with a strong understanding of online P&L
management and commercial drivers.
C1 - Internal use
• Digital Marketing Expertise: Comprehensive knowledge of the full digital
ecosystem, including performance media, CRM, A&I and how to leverage
them for e-commerce success.
• Strategic and Analytical Thinking: Ability to analyze complex market
dynamics, identify growth opportunities, and translate them into actionable
strategic plans.
• Project & Stakeholder Management: Strong organizational skills with the
ability to lead complex, cross-functional projects and influence stakeholders
across diverse markets and cultures.
• Adaptability & Problem-Solving: A proactive and agile approach, capable of
navigating ambiguity and finding innovative solutions to challenges in
nascent digital environments.