E-COMMERCE MANAGER

Job Description:

• Develop, execute, and oversee integrated digital marketing strategies to promote Chinese language learning resources across local and international markets.




• Manage and optimize digital touchpoints, including websites, social media channels, email marketing, and e-commerce platforms, to ensure consistent brand presence and performance.




• Drive brand awareness, qualified traffic acquisition, and sustained customer engagement through data-driven online initiatives.




• Monitor, analyze, and interpret website and campaign performance using analytics tools (e.g. Google Analytics) to generate actionable insights.




• Continuously optimize digital campaigns, funnels, and media spend to maximize return on investment (ROI) and marketing efficiency.




• Enhance user experience (UX) and conversion performance across online platforms through testing, optimization, and user behavior analysis.




• Stay abreast of evolving e-commerce trends, digital marketing innovations, and emerging technologies, translating insights into scalable business opportunities.

• Bachelor’s degree or higher in Marketing, E-Commerce, Business Administration, or a related discipline.




• At least 3 years of relevant professional experience in digital marketing, e-commerce operations, or performance marketing, with a demonstrated track record of results.




• Strong understanding of end-to-end online marketing strategies, including traffic acquisition, conversion optimisation, and e-commerce operations.




• Hands-on experience with mainstream digital marketing, analytics, and e-commerce platforms (e.g. Google Analytics, Meta Ads Manager, Google Ads, Shopify or equivalent tools).




• Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, and make informed, data-driven decisions.




• Excellent written and verbal communication skills, with the ability to articulate ideas clearly to both internal and external stakeholders.




• Ability to manage multiple priorities independently in a fast-paced, results-oriented environment.




• Familiarity with the Chinese language learning ecosystem or education-related content.