Description
We are looking for an E-Commerce Executive to support and grow our online sales across marketplaces and our brand website. In this role, you will manage campaigns, optimise product listings, coordinate marketing activities, and monitor performance to drive traffic and increase sales. You will also support CRM initiatives, manage inventory and assortment, and ensure smooth day-to-day e-commerce operations. This is an exciting opportunity for a data-driven and detail-oriented individual who is passionate about digital growth and delivering a strong online customer experience.
Key Responsibilities
E-Commerce Operations & Campaign Management
Plan and execute BAU and mega campaigns across marketplaces and D2C channels
Coordinate with internal teams, platform partners, and agencies to drive traffic and conversion
Optimise online merchandising and content to enhance the customer journey and maximise sales
Assortment & Inventory Management
Manage product assortment using platform insights and customer data
Ensure optimal inventory allocation and campaign readiness
CRM & Customer Engagement
Drive customer acquisition and retention through targeted CRM programmes
Execute lifecycle marketing communications (EDM, SMS, promotions) and conduct A/B testing to improve performance
Performance Marketing
Collaborate with agencies to manage Meta, Google, TikTok, and PMAX campaigns
Optimise budget allocation to maximise ROI and sales outcomes
Data Analysis & Reporting
Monitor and analyse key performance metrics including sales, traffic, and conversion
Prepare campaign reports, generate insights, and recommend actionable improvements
Conduct competitor benchmarking and market analysis
Channel Development & Projects
Support the implementation of new e-commerce initiatives and test-and-learn projects
Work cross-functionally to strengthen online channel capabilities
Operational Support
Oversee daily e-commerce operations, including fulfilment coordination and customer enquiries
Support ad-hoc projects and business needs as required
Job Requirement:
Bachelor degree in Business/Marketing or other related field
At least 2 years of relevant experience in ecommerce management
Experience in managing e-marketplaces, especially Lazada or Shopee, is highly preferred
Experience/strong understanding of beauty industry would be ideal
Comfortable working in a fast-paced and constantly changing environment