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E-Commerce & Digital Marketing

Gold Roast Food Industry

Full Time Woodlands, North Region Mid Level Competitive
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Description

We are looking for a team player who is passionate about E-commerce and Digital Marketing to join our team.


The successful candidate will take ownership of our online sales channels, drive revenue growth, manage day-to-day e-commerce operations, and execute effective e-commerce and digital marketing campaigns.


Requirements

  • Diploma or Degree in Marketing, Media, Business Communications, or a related field.


  • At least 2–3 years of relevant working experience, preferably in the FMCG or Manufacturing industry.


  • Strong experience in digital marketing and content strategy.


  • Good knowledge and hands-on experience with social media platforms, including Facebook, Instagram, TikTok and Xiaohongshu.


  • Experience in Influencer and Creator Management, including KOL collaborations.


  • Hands-on experience managing an own e-commerce store and/or online marketplaces.


  • Familiarity with e-commerce platforms such as Shopee, Lazada/RedMart and TikTok Shop.


  • Strong analytical skills, with the ability to interpret sales and marketing data, campaign performance and ROI.


  • Good understanding of digital marketing trends, consumer behaviour and market opportunities.


  • Strong communication, coordination and project management skills.


  • A proactive, responsible, energetic and results-oriented team player who is able to take ownership of projects.



Key Responsibilities

  • Oversee the day-to-day operations of online stores and marketplaces, including Shopee, Lazada/RedMart and TikTok Shop.


  • Develop and execute e-commerce and digital marketing campaigns across multiple channels.


  • Plan and manage marketing activities across Facebook, Instagram, TikTok and Xiaohongshu, as well as live commerce, KOL/influencer marketing, paid advertising and SEO.


  • Develop and manage engaging digital content, including product information, product photography, videos, key selling points (RTBs) and promotional materials.


  • Manage and optimize online sales performance, with a focus on achieving revenue and business targets.


  • Monitor and analyze sales performance, campaign metrics, ROI and customer behaviour to identify trends, opportunities and areas for improvement.


  • Manage influencers, KOLs and content creators, including campaign planning, coordination and performance tracking.


  • Coordinate promotions, campaigns and new product launches with internal teams and external partners.


  • Work closely with internal stakeholders to ensure products, promotions and campaigns are launched accurately and on time.


  • Ensure brand consistency across all digital platforms and customer touchpoints.


  • Stay up to date with the latest e-commerce, social media and digital marketing trends and recommend new initiatives to drive growth.


  • Continuously optimize online stores, campaigns and content to improve traffic, conversion, customer engagement and sales.



What We’re Looking For

We are looking for someone who is hands-on, commercially minded and comfortable working in a fast-paced environment. You should be able to manage multiple projects, take ownership of your work and work collaboratively with both internal teams and external partners.


If you are passionate about e-commerce, digital marketing, social media and driving online sales, we would love to hear from you

About Gold Roast Food Industry

Description pending