Driver operation (Driver engagement lead), SPX Express

The Operation teams at Shopee covers the operational end-to-end process, from when the buyer searches for a product listed on the Shopee platform, to the moment the buyer receives the products. The team analyses and monitors operational KPIs across the region and conducts root cause analysis when operation performance fluctuates. The Operations team comprises Customer Service, Payment, Listings, Warehouse, Logistics, Seller Operations and Fraud.

Job Description:

Job Description

• Develop and execute driver engagement and retention strategies to maintain a strong and active driver base


• Design and manage incentive programs, campaigns, and communications to drive driver activity and performance


• Analyze driver behavior and performance data to identify gaps and opportunities (activation, churn, productivity)


• Lead onboarding, reactivation, and lifecycle management initiatives for drivers


• Work cross-functionally with Operations, Product, and Marketing to improve driver experience and platform usability


• Manage and mentor engagement team members to ensure effective execution


• Gather driver feedback and translate insights into actionable improvements

Requirements:

Qualifications

• 4–7+ years in operations, engagement, or lifecycle management roles


• Experience managing teams and executing large-scale initiatives


• Background in logistics, transportation, e-commerce, or gig-platform environments preferred


• Skills


• Strong data analysis skills (Excel/Google Sheets; SQL is a plus)


• Experience in campaign management, incentives design, or lifecycle marketing


• Strong problem-solving and execution skills in fast-paced environments


• Excellent communication and stakeholder management skills

Other Requirements:

• Highly organized and results-driven


• Comfortable working in a startup setting with evolving processes