Digital Marketing Specialist (Media Buyer)

Job Details:
Location: West
Duration: 1 Year (extendable depending on business needs and performance)
Working Hours: Mon - Fri office hours
Salary: Up to $5000 (depending on experience and qualifications!)**

About The Role

We’re looking for a hands-on Media Buying Specialist (Digital Marketing) to plan, run, and optimise paid digital campaigns across multiple platforms.

You’ll play a key role in driving awareness, engagement, and lead generation through social media and search campaigns, while working closely with internal stakeholders on content and campaign strategy.

This is a great opportunity for someone who enjoys both execution and optimisation, and wants exposure to end-to-end campaign management.

Roles and Responsibilities

Paid Media Campaigns

• Plan, launch, and optimise campaigns across:

  • Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube

  • Google Ads (Search & Display)

• Manage budgets, targeting, creatives, and campaign performance

• Execute full-funnel campaigns (awareness → consideration → conversion)

Content Amplification

• Boost and promote content (e.g. social posts, articles, campaigns) to drive reach and engagement

• Optimise targeting and formats to improve traffic and conversions

Performance Optimisation

• Monitor campaign performance and make data-driven improvements

• Run A/B tests on creatives, audiences, and landing pages

• Continuously improve CPL, CTR, and overall campaign results

Tracking & Reporting

• Track campaign performance using tools like Google Analytics (GA4) and ad platforms

• Prepare regular reports with insights and recommendations

Collaboration

• Work closely with internal teams on campaign planning and execution

• Coordinate with stakeholders to align on campaign goals and messaging

Requirements 

• Min Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.

• 2–4 years of hands-on experience in digital marketing or paid media

• Experience running campaigns on:

  • Meta Ads (Facebook/Instagram)

  • Google Ads (Search/Display)

• Familiar with campaign optimisation and performance metrics (e.g. CPL, CTR)

• Comfortable working with data and reporting tools (e.g. GA4 is a plus)

• Detail-oriented and able to manage multiple campaigns

• Singaporeans Only

💡 Bonus💡

• Experience with LinkedIn or TikTok Ads

• Exposure to tracking tools like Google Tag Manager (GTM)

• Experience with native/content platforms (e.g. Outbrain, Taboola)

Interested applicants, please click APPLY with your updated resume!

We regret to inform that only shortlisted candidates will be notified!

Ng Shirlyleen (R1769974)
RecruitFirst Pte Ltd (E.A.13C6342)