Digital Marketing Specialist

Position Overview:

· Plan yearly marketing budget.

· Plan, create, and execute an SEO and SEM strategy.

· Manage and create social media content and postings.

· Plan and organize events with various stakeholders.

· Monthly meeting with partners and stakeholders to present campaign plans, campaign performance, social media management, and proposal to improve digital results; assess against goals (KPI and ROI).

· Set up conversion and event tracking on the website and across various digital platforms.

· Manage buyer personas for targeted marketing.

· Stay up-to-date with the latest SEO, SEM, and digital marketing trends and best practices.

Required Skills and Experience:

· A Diploma holder/ Degree holder, preferably in Marketing, IT or Engineering discipline.

· At least 2-3 years of digital marketing experience, using tools such as Semrush, GA4.

· Familiar with Adobe commerce cloud platform, Adobe Creative Clouds suite.

· Must have experience in CRM and marketing automation software such as Hubspot, Dotdigital or Salesforce.

· Experience with A/B testing and other testing metrics.

· Must be organized, attention to details, and able to work in a fast paced environment.

· Ability to collaborate and work in a team, but is also a self-starter.

Highlights and Benefits of the Position:

· Generous compensation package to include quarterly incentive schemes and annual profit sharing

· Medical and dental benefits

· Relevant training and invaluable experience. This is a unique opportunity to expand your career and enhance your resume. Paid relevant training is provided to employees to ensure full success.

· Free parking

· Work for a company that cares about you. We would not be successful without our valued employees which is why we invest in our employees’ personal well-being and professional growth.

· Hours: 8:00 a.m. – 5:30 p.m. (5 days a week)