Digital Marketing Manager

Roles & Responsibilities:

Develop, implement, and manage digital marketing strategies
across multiple channels, including paid advertising, SEO, social media, email
marketing, and content marketing

Plan, execute, and optimize paid advertising campaigns
(Google Ads, Meta, LinkedIn, etc.) to drive traffic, leads, and conversions

Monitor and analyze campaign performance using Google
Analytics, ad platforms, and reporting tools to ensure ROI and KPI targets are
achieved

Manage and optimize the company website, landing pages, and
conversion funnels to improve user experience and conversion rates

Lead SEO and content strategies to increase organic traffic,
visibility, and brand awareness

Oversee email marketing campaigns, marketing automation, and
CRM integrations

Manage digital marketing budgets and ensure cost-effective
spending

Coordinate with internal teams (sales, design, content,
product) and external agencies or vendors

Conduct A/B testing and continuous optimization to improve
campaign performance

Stay up to date with the latest digital marketing trends,
tools, and platform updates

Prepare regular performance reports and present insights and
recommendations to management

Requirements / Skills:

1 to 4 years of experience as a Digital Marketing Manager or
in a similar role

Strong knowledge of digital advertising platforms and
analytics tools

Hands-on experience with SEO, SEM, and content marketing

Excellent analytical, communication, and project management
skills

Ability to manage multiple campaigns and deadlines
simultaneously

Bachelor’s degree in any discipline