DIGITAL MARKETING MANAGER

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  Strategy and planning: Develop and implement overarching digital marketing strategies, create and manage digital marketing campaigns across multiple channels, and identify new market opportunities.


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  Campaign execution: Plan and manage campaigns across various platforms, including SEO, SEM, content marketing, social media, email, and pay-per-click (PPC) advertising.


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  Analysis and optimization: Analyze market trends, customer data, and digital analytics to optimize campaigns, improve online visibility, and drive engagement.


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  Budget management: Monitor and maintain the marketing budget, and evaluate emerging technologies and trends to stay ahead of the competition.


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  Team collaboration: Collaborate with other marketing team members, and may manage internal teams, agencies, or junior staff.


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  Content and creative: Oversee content creation and the creative direction of digital marketing efforts. 

Essential skills

• Strong analytical skills


• Excellent communication (both oral and written)


• Creative and innovative thinking


• Leadership and team management skills


• Project and budget management abilities


• Strong problem-solving skills


• Attention to detail and time management