Digital Marketing & KOL Campaign Executive (META & USAPEEC Campaigns)

Location: Ang Mo Kio, Singapore
Role Overview

We are seeking a dynamic and results-driven Digital Marketing Executive to manage and execute META (Facebook & Instagram) advertising campaigns alongside KOL (Key Opinion Leader) collaborations for USAPEEC-related projects. The role focuses on driving brand awareness, engagement, and conversion for U.S. poultry campaigns across ASEAN markets.

1. META (Facebook & Instagram) Campaign Management

• Plan, execute, and optimize paid advertising campaigns on META platforms (Facebook & Instagram)


• Manage campaign budgets, targeting strategies, and performance tracking


• Conduct A/B testing on creatives, copy, and audience segments


• Monitor campaign KPIs (reach, engagement, CTR, conversions) and provide actionable insights


• Ensure campaigns align with USAPEEC branding and messaging guidelines

2. KOL / Influencer Campaign Management

• Identify, shortlist, and engage relevant KOLs/influencers across ASEAN markets


• Negotiate deliverables, timelines, and rates with influencers


• Coordinate content creation (recipes, cooking demos, product features, etc.)


• Ensure content aligns with campaign objectives and brand positioning


• Track performance and ROI of influencer campaigns

3. Content & Campaign Coordination

• Work closely with creative teams on campaign visuals, videos, and messaging


• Develop content calendars aligned with campaign timelines


• Ensure consistency across all digital and social media touchpoints

4. Reporting & Analysis

• Prepare post-campaign reports including reach, engagement, impressions, and ROI


• Provide insights and recommendations for future campaign improvements


• Track overall campaign performance across multiple markets

5. Stakeholder & Partner Coordination

• Liaise with internal teams, agencies, and external partners


• Coordinate with importers, distributors, and retail partners for campaign alignment


• Support USAPEEC initiatives including masterclasses, activations, and promotional events

• Diploma/Degree in Marketing, Communications, or related field


• 2–4 years of experience in digital marketing, preferably in FMCG or F&B


• Hands-on experience with META Ads Manager (Facebook & Instagram)


• Experience managing KOL/influencer campaigns


• Strong analytical skills and ability to interpret campaign data


• Excellent communication and project management skills


• Familiarity with ASEAN markets is an advantage

• Experience in food, poultry, or agricultural marketing campaigns


• Understanding of regional consumer behavior across ASEAN


• Basic knowledge of content creation (photo/video/social formats)

• Campaign reach and engagement


• Cost per result (CPR) and ROI


• Influencer campaign effectiveness


• Lead generation / conversion metrics


• Timely delivery of campaigns and reports

• Opportunity to work on regional campaigns across ASEAN


• Exposure to international trade and U.S. agricultural marketing programs


• Dynamic environment with strong industry partnerships