Digital Marketing Executive

We are seeking a creative, proactive, and results-driven Digital Marketing Executive to elevate our online presence and strengthen audience engagement. You will play a key role in planning and executing digital marketing initiatives that enhance brand visibility, support business growth, and expand our reach across multiple digital platforms.

Key Responsibilities

Digital Strategy & Campaign Execution

• Develop and execute digital marketing strategies aligned with company goals.


• Conduct audience analysis, perform market research, and define KPIs to guide effective campaign planning and optimization.

Social Media Management

• Manage and grow the company’s social media presence across LinkedIn, Facebook, and Instagram.


• Plan, create, and schedule engaging content; oversee community interactions; and monitor performance metrics.


• Explore and potentially launch a TikTok presence to reach wider audiences.

Content Creation

• Create visually engaging graphics, videos, and multimedia assets for social media, email marketing, advertisements, and digital campaigns.


• Work closely with the in-house graphic designer to produce additional visuals when needed.


• Develop high-quality content for reels, newsletters, and promotional materials that support brand storytelling and audience engagement.

Market & Industry Research

• Stay informed about trends within the tech and training sectors.


• Monitor competitor activities and emerging technologies to identify opportunities for innovation and strategic growth.

Business Development Support

• Collaborate closely with Business Development Managers on marketing-driven initiatives, including events, EDMs, and training newsletters.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, or a related field.


• 1–3 years of experience in digital marketing or a similar role.


• Strong understanding of content creation, digital advertising platforms (Google, Meta, TikTok), and analytics tools.


• Proficiency in basic graphic design and video editing using Canva, CapCut, and Adobe Creative Suite (Photoshop, Illustrator, InDesign).


• Strong communication skills, creativity, and attention to detail.


• Ability to work independently, meet deadlines, and adapt quickly in a fast-paced environment.

Job Types: Full-time, Permanent

Benefits:

• Health insurance

Work Location: In person