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Digital Marketing Executive

Heysara

Full Time Singapore Mid Level Competitive
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Description

Job Overview:


We are seeking Digital Marketing Executive to manage multi-platform content and support business growth through short-form video, livestreaming, and community engagement. The role focuses on building a strong online presence across TikTok, Instagram, Facebook, Xiaohongshu, and other platforms, while supporting offline activities such as workshops, seminars, and client coaching programs.


Job Responsibilities:



  • Manage daily operations across multiple social media platforms including TikTok, Instagram, Facebook, Xiaohongshu, and etc.

  • Develop content strategies aligned with platform algorithms, trends, and audience behavior

  • Plan, create, publish, and optimize engaging short-form video content

  • Conduct livestream sessions, monitor performance, and implement improvements to increase engagement and conversion

  • Analyze content and campaign performance, providing regular reports and insights for optimization

  • Design and execute online-to-offline campaigns supporting workshops, seminars, and coaching programs

  • Support client acquisition and engagement through digital channels


Job Requirements:



  • 1–2 years of experience in social media management, digital marketing, livestream operations, or content creation preferred

  • Strong understanding of social media platforms, content trends, and engagement strategies

  • Experience in community building, customer engagement, or coaching/follow-up systems is an advantage

  • Ability to design structured follow-up or “client coaching” systems to support user retention and conversion

  • Strong analytical skills with the ability to track performance metrics and optimize strategies

  • Familiar with local Singapore market behavior and social media usage is a plus

  • Strong conversion mindset with proven ability to drive leads, sales, or paid program participation (portfolio or data preferred)

  • Independent, proactive, and able to work in a fast-paced environment



Working Conditions & Benefits:



  • 5-day work week

  • Paid Leave, Public Holidays, Medical Leave

  • Dynamic and creative work environment

    EA License No:17C8583 | Lee Ainy @ Lee Muini - R1218268



About Heysara

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